Create Strategic, Engaging Virtual Events

Create Strategic, Engaging Virtual Events


Start with big picture goals: When kicking off your virtual event, always start with the question: What can we achieve through a virtual event that we wouldn’t be able to achieve via a live event? If you can solve this question, you’re already on the way to having a great virtual event by making the most out of this platform.

Example scenario: If you are hosting an event for 500 investors and founders and your main goal is for them to have as many 1:1 meetings with each other as possible, that would be very challenging to pull off in an actual venue given limited meeting rooms available (believe me I’ve bee there and even built 25 meeting rooms in one venue once!). However, with a digital platform like Hopin, that has a feature for “serendipitous” networking matches created instantly with attendees who are participating at the same time, you are able to achieve that goal.

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Virtual Events Content Strategy Pro Tips

Virtual Events Content Strategy Pro Tips

Content has always been king. But for virtual events competing in a saturated space, with the catering, venue, and other hospitality flourishes becoming superfluous, planners are forced to focus on content now more than ever before. I’ve always encouraged my clients and key stakeholders to start with the content of an event and then build the experience around it to create one cohesive narrative. All too frequently, planners begin with the details when really those should fall into place only in the last phase of planning. Smart brand strategists and event planners know that they shouldn’t be losing time planning the content strategy and selecting speakers for their 2020 and 2021 events, regardless of whether they know if they’ll be virtual or not. By locking in your agenda now, you can better market your event to your target audience, and save the date for your attendees and speakers, rather they’ll be showing up live or virtually.


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How Impossibility Clause Can Save Your Budget and Reputation

How Impossibility Clause Can Save Your Budget and Reputation

 Smart planners should be prepared with how to use the Impossibility Clause to get out of financial obligations should the COVID-19 pandemic make it impossible to host their event and also how to negotiate a bullet-proof contract for future events. Many of you commented that you found my last blog on contract negotiation tips helpful. As a continuation, this blog will cover additional legal considerations planners and businesses should keep in mind as we move into the next phase of the pandemic. I’ll outlined a key strategies and clauses to help you navigate how to get the Force Majeure Clause to work in your favor using the “Impossibility clause” so you can minimize the impact a pivot in your event strategy has on your company’s bottom line and have the savvy to reschedule your event with the right protection in place

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How to Host a Great Virtual Wine Tasting Event

How to Host a Great Virtual Wine Tasting Event

I formerly moonlit as “Decantress”, a wine-blogger and certified sommelier who spent my weekends galavanting around Napa wine country visiting new wineries and restaurants and sharing my tips with oenophiles around the world. After becoming pregnant and then giving birth to my son, Giacomo, I had less time and desire to focus on wine in my spare time, though it’s still my adult beverage of choice to enjoy socially on the weekends. I’m not sure if you’ve noticed the same, but from a poll I’ve taken among my friends and colleagues, if you’ve been drinking more wine during COVID-19 social distancing, you’re not alone! In an effort to recreate former evening event plans, virtual happy hours have quickly become a global trend, and I’ve personally noticed I’m drinking more wine these days than when I was previously allowed to go out and socialize. It makes sense, because I don’t have to worry about childcare for my son, or driving to/from a social event with time leftover to pick him up from preschool. This new trend got me thinking...with companies struggling to rethink events in a safe, virtual medium, why not capitalize on this “social trend” to serve a business purpose?

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How to navigate your venue contracts during the COVID-19 pandemic

Legal savvy to help navigate through COVID-19 pandemic uncertainty


My program canceled…now what?!

With worldwide event cancellations in an effort to contain the COVID-19 pandemic, planners not only have to worry about how to re-think their events to ensure attendee health and safety, but they’re also left questioning what legal recourse they have when it comes to their hotel and venue contracts in the face of event cancellations. I’ve always had a passion for navigating venue contract negotiation for just this reason, and even included some of my contract negotiation pro tips in my book, The Art of Event Planning. For this blog specifically, I’ve outlined a few key clauses to help you navigate the unpredictable event environment so that you can minimize the impact that the COVID-19 pandemic has on your bottom line and responsibly move forward with any contracts that are pending. Please note that these recommendations are based on my own personal experience and do not reflect the recommendations of my company, SoftBank Vision Fund, and should also be reviewed with your own legal counsel.


Force Majeure

If government bans travel or declares a state of emergency, then Force Majeure clause can be invoked, meaning neither a venue or contracting party can be held liable for nonperformance. Examples of this as it pertains to coronavirus include the US travel department banning travel into/out of China, which would make it impossible to host an event there for international attendees. Other instances of this are declarations of national emergencies, as in the city of Austin and its cancellation of SXSW. Always include a force majeure clause in your contracts so that instances like this will release you from losing additional money on an event that cannot happen. A sample clause I always use is pasted below:

The performance of this agreement is subject to any circumstances making it illegal, impossible or inadvisable to provide, use, or travel to or from the Hotel facilities, including, but not limited to, Acts of God, war, government regulations or intervention, disaster, strikes (except strikes by hotel employees), civil disorder, epidemic, or curtailment of transportation facilities.  This agreement may be terminated without any liability of any nature for any one of the above reasons, or based on any act of, or risk of, terrorism or other unsafe conditions, which cause travel to be impossible or inadvisable. Termination must be by written notice from Hotel or client. Following termination based on any of these circumstances, the Hotel will refund to client any deposits or other monies previously paid with regard to the terminated agreement.

Rebooking Clause

Hopefully, you’ve never dealt with a major event of yours canceling, but at some point in your career (and maybe soon), you will likely face this situation. I absolutely always make sure I ask for a rebooking clause in my hotel or venue agreement in case I do need to move the date of a program.  Typically, a rebooking clause will allow you to rebook your event within 1 year of the program date making use of the deposits or a percentage of the deposits you’ve already paid and/or owe the venue. A sample rebooking clause you is as simple as the below:

If the program cancels, 100% of the cancellation deposit and penalties will apply to a future program that operates within one year from date of cancellation.

Moving forward with booking contracts during an epidemic

To protect your event against any concerns that might make attendees reluctant to travel, such as a pandemic, it’s helpful to include a clause that allows you to reduce your guest count if you have attrition due to a perceived threat. An example of a clause like this that I use is:

Should the organization wish to continue with the event, but because of travel advisories as to health, security or terrorism, which might cause a reduction in attendance, the organization shall be able to reduce its guest count accordingly, without liability and without a reduction in amenities that are contingent on room block and pickup.

In closing, every planner right know is dealing with uncertainty and my heart goes out to every planner and attendee who has been impacted by the coronavirus. Though our health is the most important and must be protected first and foremost, we can still be smart about how we proceed and modify our event strategies given the current situation. If you have any additional suggestions for helping planners mitigate cancellations and protect themselves as they look to move or rebook their events, I welcome your feedback here!


Letting Go of Sleep Shame

Why we should all start getting more sleep and bragging about it


Let’s change the narrative

As a wine enthusiast, my motto is “squeeze the juice out of every day.” This was intended to be a personal reminder to live life to the fullest, but most days it just means crossing as many things as possible off my ever-growing to-do list. While I try to optimize every minute of each day, I’ve come to learn that the active part of the day is no more than 16 hours. This is immutable — there’s no cutting corners when it comes to getting enough sleep. Every time I try, the bill eventually comes due in the form of injury, illness, or feeling like my brain is clocking at half speed. I believe so highly in the correlation between sleep and a healthy, successful life that I addressed it comprehensively in the opening chapter of my recently published book, The Art of Event Planning: Pro Tips From an Industry Insider. There’s no “efficient sleeping” model that I know of, so for seven to eight hours every day, I accept the fact that I will not be active, but I’ll be preparing myself up to be my most productive and creative version of myself the next morning. 

This did not happen overnight. It took years for me to realize the importance of sleep and how important it is to staying healthy and being a successful mother, wife, and professional. And while I now make sleep a priority, I still admit to feeling sleep-shamed by those who brag about functioning on little sleep as though it’s a badge of honor to be paraded around. I’d like to share my story with the hope that together, we can stop feeling guilty about getting the sleep our bodies need and encourage others to do the same.

I’ve built a career in event planning, which is inherently stressful and consistently ranks as one of the top five most stressful careers. Due to the highly public nature of events, and the ever-ticking countdown to an event date, there’s constant pressure to deliver on time, on schedule, on brand and on budget — then rinse, repeat, start again. Before joining the SoftBank Vision Fund as Global Head of Events, I spent nearly a decade running Google’s highest profile events. I was passionate about the work, but there was so much to do that I often worked into the night, then would wake before dawn to tackle the day yet again. I was averaging five hours of sleep a night, some nights just three hours. Meanwhile, I was juggling a heavy project load: authoring my wine and lifestyle blog, “Decantress,” volunteering time on the board of a nonprofit organization, and training for marathons. Eventually my body started showing physical signs that this lifestyle was unsustainable. I’ll never forget being onsite running a very high profile CEO event, just weeks before producing our company’s largest global conference for 19,000 employees. I awoke in the middle of the night to find my lips swollen shut and puffy red hives covering my body. I couldn’t hide the intense stress and pressure I was under, it was literally written on my face! There was no time to see a doctor so I took some Benadryl, put on a long-sleeved dress, and soldiered on producing a successful event. Though the event went well, I was haunted by the fear that my body was failing me and I couldn’t push these limits without consequence.

Shortly thereafter, my husband and I decided to start a family. After six months of trying to conceive without success, I finally sought the advice of my OB/GYN. After undergoing rounds of testing, poking, and prodding, his conclusion was that my body was extremely stressed and exhausted. My lifestyle was essentially triggering my flight-or-fight system, and in order to conceive I needed my body to feel calm and balanced. So I grudgingly agreed to add some weight to my small frame (treating myself to nightly gelato and pasta in Italy, this was easy!), cut back on marathon training, and began sleeping more. For once in my life, I simply couldn’t achieve something by pushing myself harder, working longer, and doing more. I had to signal to my body that I was not in a stressful environment and could store enough in reserves to support a growing child. However, despite my best efforts at reducing stress and getting more sleep, I could still not conceive and had to turn to IVF. I thought this would be a surefire solution, but after hundreds of shots, four failed cycles, two miscarriages, and money down the drain, I was nowhere closer to my goal. I had to make even more drastic changes in order to become a mother. And for me this meant taking a break from work, where I could never really let my guard down enough to rest and destress. I instinctively knew my new job needed to be focusing on healing my body with rest, practicing restorative yoga, acupuncture, a minimum of eight hours sleep, and then attempt to conceive one more time. 

I was fortunate to have stockpiled enough vacation time saved and a supportive leadership team at Google, and could take off a month — others I know aren’t this lucky and I feel grateful every day that I was able to make this work. In the end, this worked, my instincts were right, and by taking this time to let my body rest, I was able to get pregnant. Seeing my son’s little heart beat for the first time, I burst into tears, and vowed my child would always be my priority moving forward. Through my pregnancy, I made sure I got enough sleep, hitting the pillow each night around 9:30 p.m., since I knew how important it was for the health of my baby. It occurred to me how strange it was that the only time we are not made to feel guilty about getting enough sleep is when pregnant, and that is because we’re bearing another life, so it goes back to the woman as giver first and foremost. 

After giving birth to my son, I experienced the tortuous and unavoidable sleep deprivation experienced by all new moms who breastfeed. Since newborns need to eat frequently and throughout the night, and I provided my baby’s only food source, I was never able to sleep for more than two hours at a time. My early weeks of motherhood brought on the brutal effects of sleep deprivation and this was entirely out of my control. I was emotionally drained, constantly hungry, stressed, and the smallest problem could bring me to tears. In my journey towards giving my body the sleep it needs — this was my low point. This all changed when my son was three months old and we hired a wonderful sleep consultant and soon trained him to sleep through the night. Amazing! I could now sleep around seven hours a night and ever since then I’ve fiercely protected my sleep like it is sacred. I am that person who schedules dinners for 6 p.m. so I can be home and in bed before 10 p.m. I awake every day at 4:30 a.m., so it’s imperative I get to bed at a reasonable hour if I plan to get enough sleep.

So where am I today? Running a high-octane events team in an industry that has endless deadlines and inherent pressure to perform, I feel waves of guilt when I sign off work to go to sleep. I know quite well that the mind is not as sharp late into the night and each later hour of work has diminishing marginal returns. And that I’ll be up before dawn the next morning, refreshed and ready and a better manager, leader, and creative thinker after a night of restful sleep. However, I somehow feel some pangs of guilt and shame around getting this rest. I have a feeling I am not alone in feeling guilt for taking care of myself.

So how can we collectively change our mindset and mantra around protecting this basic human need? Sleeping is not only the smartest thing we can do to sharpen our minds and heal our bodies, but getting adequate sleep prevents accidents in the workplace, leads to increased productivity, less sick-leave, and higher work output. My wish and goal for myself and fellow high-performers is that we change the narrative and start promoting and encouraging sleep hygiene. My hope is that someday soon, “Insta-bragging” will include photos of pillows and eye masks next to the ubiquitous photos of green juices and fit bodies. It’s up to us to not only change our sleep behavior, but to be champions of it, proudly evangelizing the importance of taking care and resting our bodies. It’s my personal goal and challenge to us all to stop feeling guilty about sleeping and keep spreading the word so that our children will grow up with positive role models and a new mindset around sleep.


Moving forward after losing a loved one

A guide to bereavement and reintegrating into work and daily life after the loss of a loved one.


The morning I returned from holiday vacation, my father texted me to let me know he wanted to come by to deliver something to me. Nothing could have prepared me for the news he delivered: The day before, my only sister and aunt to my son, had lost her battle with depression and taken her own life. I have never in my life experienced emotions this violent all at once - pain, shock, desperation, disbelief, grief. I couldn’t control my body from violently shaking and screaming out in anguish, and kept thinking I would suddenly wake up from this nightmare. The following days were consumed with sharing the tragic news with friends, family, and work, grieving and feeling waves of regret and “what could I have done…”, paying tribute to my sister by preserving every memory I had of her, and nights laying awake thinking about her final days, weeks, year, reliving every last encounter, text, and instagram post as though they would bring her back.

While nothing will every bring my sister back, I have made it my mission to be more empathetic, aware and understanding and to educate others to do the same. Mental illness causes 90% of all suicides and it’s helpful to learn more about it and be empathetic of those who have experienced it themselves or through loved ones. I have also realized that if there’s an opportunity to be kind to someone, to take a minute and help someone out or just listen, I will always take that opportunity. We need more of that in the world and I encourage you do join me in this mission.  It's so important to make the time to spend time with those you care about, and to share the things you love about them openly. It can make a difference in their life and certainly theirs, and maybe some day save one.   

Slowly, I’ve started re-entering the routines of everyday life: grocery shopping, swim class with my toddler, and returning to work. I am so grateful to my incredibly supportive network of friends and family and to my job for allowing me the bereavement time I needed. Below I share my experience and advice with others who may be going through a similar experience in hopes of raising awareness and understanding.


Taking time off to grieve and process your loss

When processing grief like that of a suicide survivor, it’s important to give yourself ample time and space, maybe even more time than you think you may need to return to work. Ideally, you should return to work only when you feel able to cope, and you may also want to consider the possibility of working part-time for a period. Having experienced an intense state of shock and grief, you may initially have trouble with with sleeping, concentration, or even holding a conversation. I found that the first week after my sister’s death, I could hardly communicate in coherent sentences, and could barely bring myself to do the things that I was accustomed to doing so effortlessly. If you experience a short-term loss of efficiency and performance, be kind to yourself, and take things at your own pace. Just like you wouldn’t expect someone to come back from maternity leave at 100% capacity, a suicide survivor may also need weeks to return to their former state of functioning. Employers and colleagues should be aware and mindful of setting realistic expectations so as not to create extra stress, and understand that grief is unpredictable and can reappear erratically from time to time for months following the incident.

While you’re on bereavement leave

When processing grief like that of a suicide survivor, it’s important to give yourself ample time and space, maybe even more time than you think you may need to return to work. Ideally, you should return to work only when you feel able to cope, and you may also want to consider the possibility of working part-time for a period. Having experienced an intense state of shock and grief, you may initially have trouble with with sleeping, concentration, or even holding a conversation. I found that the first week after my sister’s death, I could hardly communicate in coherent sentences, and could barely bring myself to do the things that I was accustomed to doing so effortlessly. If you experience a short-term loss of efficiency and performance, be kind to yourself, and take things at your own pace. Just like you wouldn’t expect someone to come back from maternity leave at 100% capacity, a suicide survivor may also need weeks to return to their former state of functioning. Employers and colleagues should be aware and mindful of setting realistic expectations so as not to create extra stress, and understand that grief is unpredictable and can reappear erratically from time to time for months following the incident.

How to support a suicide survivor

Each person grieves at their own pace and isn’t always confined to non-working hours, so compassion, encouragement and understanding are key during the reintegration phase. If you manage a person dealing with bereavement loss, try asking how their grief is affecting them, what they would like their colleagues to be told in relation to the death, and how they feel they could best be supported at this time.  You could also check in via an in-person lunch or coffee a couple of days before they return to work to allow them to share the details in private and discuss concerns about not knowing what to do or say when their colleagues inquire once back at work.

Mental health, suicide and bereavement are all good topics for employers to discuss with employees in addition to counseling options, especially if offered through employment. If an employee needs to leave work to attend a counseling sessions, this should be supported.

How to approach “I’m so sorry” comments

Seeing co-workers for the first time exposes you comments like "I'm so sorry" which can open up the healing wound.  As difficult as these expressions of sympathy may be to hear, they can be better than no acknowledgement at all. There is no need to discuss anything you aren’t comfortable sharing, and a simple  "thank you" is a perfectly fine response. While you may worry about getting emotional or breaking down in front of colleagues, rest assured that many people will understand if they know what has occurred in your life and excusing yourself it totally acceptable. It might be helpful to share as much information as you are comfortable sharing with your work colleagues before you return to work and if you find people ask too many questions, you can share that you aren’t ready to go into it right now. You might find it helpful as well to keep your manager or one trusted colleague informed of key details and they can help message your boundaries to others.

I'm finding that recovering from the suicide of a loved one is an ongoing process that is likely unique for each individual survivor. Getting back into a routine and finding purpose through work, hobbies, giving back and social engagements can be an important step in the journey towards healing.

Keys to Planning a Great Company Holiday Party

It’s that time of year - lots of shining lights, champagne, goodwill, and office parties! I’ve been asked by many friends to help review and consult on their company holiday party plans and even though it’s getting late in the season, here are my tips and recommendations for planning a party that’s fun, on-brand, relevant to your attendees, and budget-friendly.

Know Your Demographic

Before you even start looking for a venue and brainstorming ideas, make sure you have a solid grasp on the demographic that’ll be attending your event. For instance, if you’re working for a tech startup where the majority of attendees will be trend-conscious millennials, you’re going to want to think of a very different experience than if you’re working for an established bank where the typical demographic is conservative and middle-aged. The demographic of your event will influence everything from the venue you select to the timing of the party, any activities, music and the food served. My husband works for a food delivery tech start-up, and their holiday parties are notorious for starting late and going late into the night and utilizing locally trending food trucks for late night eats rather than traditional caterers. 

Plan with Diversity and Inclusion in Mind

Along the lines of knowing your demographic, make sure you’re planning inclusively. I always advocate giving people a “plus one” to these events, but always advise against planning a seated dinner because that can make people who don’t bring a +1 feel self-conscious seated without a partner. It also makes it harder to plan for flexibility, which also takes into consideration people who may not be able to afford child care for a long period of time and can arrive and depart the party at the time that works for their family.  You can also consider giving ride-share and childcare vouchers to make getting to and from the event more affordable to your employees. Make sure that your entertainment is not offensive to any of your attendees, and that you’re considering all dietary needs when menu planning. When hiring vendors, consider diversity. For example, hire both male and female bartenders, and consider a mix of ethnicities, ages and races when hiring your photographer, DJ, and catering team. Having diversity baked into the fabric of your event will help make all demographics feel represented. Also be mindful to not make anyone uncomfortable. While having Santa Claus come to the holiday party may sound like a fun idea, it can make some with different religious practices feel uncomfortable, so err on the side of neutral when it comes to religious holiday connotations and references.

Consider Theme and Venue

Choosing a theme for the event can also help unite people and make standard holiday parties more creative and engaging. Stuck on a theme that applies to all? Try a decade in history. Asking everyone to dress up in 80’s or roaring 20’s attire can make a boring holiday party a little more interesting and also more inclusive. You can also look for an out-of-the-box venue to match the theme. Try a jazz club, speakeasy or a roller-rink to make the party unique!

Think About What Your Giving Back

Holidays are all about giving, so I always encourage building in a give-back activity or initiative into holiday parties. It can be as easy as having everyone bring a book, toy, or warm coat to donate, or can be an activity that everyone does together, like building bikes, teddy bears, wrapping gifts, or “health kits” to donate to local shelters. One year, for my team’s small holiday offsite, we decided to adopt several families that had lost everything in the Napa fires and fulfil their holiday wishes.  We divided our team into smaller groups, gave each the wish list and a budget, and let everyone spend three hours shopping in downtown San Francisco for gifts for their family. We then enjoyed cocktails and appetizers while wrapping the gifts. It was a great way to give back and also a great teambuilding activity. When planning a corporate event, also consider the vendors you hire. At my company holiday party this year, I specifically selected a caterer that uses only organic and sustainably sourced products. The food was beautiful and delicious, and also had a minimal negatiec impact on the environment.

Focus on Just Three Things:

There’s limited time at holiday parties, and people generally want the opportunity to socialize with as many people as possible. Limit the time you spend on over-thinking the activities, and focus on the top three things that you think are important to people at yoru company. For instance, if they really care about great food, make sure you hire an excellent caterer or have an out of the box creative culinary experience (live action, food trucks, make-your-own treats, etc.) If alcohol is particularly important, consider pouring more budget into that area and bringing in an interactive component (champagne tasting and pairing is fun and festive). Music can be a great way to add a memorable aspect to the event. Consider a surprise solo performance, live jazz band to kick off the night, or even a comedian if the atmosphere is right. If activities are important, plan one or two fun experiences to entertan guests. Photobooths or photo-ops are a great idea because they offer a way for guests to interact at the event,  and also provide a memento of the event, especially since people tend to dress-up for holiday parties. Remember, at the end of the day, geusts tend to remember just three things at any given event, so pick your three areas of focus and prioritize your budget and time!

Budget Saving Ideas:

The end of the year is often a time that companies want to give back, but are also mindful of cost-saving strategies as budgets are max’d out. If budget is particularly tight, consider a day-time event and position it as “family friendly”. You’ll save considerably on food, booze, and venue rental and also win many people by giving them an evening back! You can also consider post-poning your holiday party until January. Venue rental rates drop considerably after the holidays and it also gives people something to look forward to in the new year. Consider limiting options for food and beverage, but make them higher quality options. For instance, I had a budget for my wines but really wanted to make sure we had a good sparkling option. So I convinced the caterer to give us a great sparkling option, and just remove on of the white wines that was going to be offered. You can also cut back on expensive florals (nobody remembers these anyways) with fun, edible centerpieces like candy and confections that double as desserts.

In short, employing some strategy to your office holiday party planning can make the difference between a success or a flop. I’d love to hear about your successes (or areas for improvement) - send me your best holiday party stories!


Creating Memories Around the Holidays

One of the reasons I embarked on a career in event planning is my love of the memories I remember experiencing as a child around events. Events children attend often revolve around the holidays (what five year old goes to a movie premiere or sales kickoff?) so my earliest memories of events were the ones my Mom hosted regularly at our home around every holiday: Thanksgiving, Christmas, Halloween, Easter, the Fourth of July and birthdays. Now that my own son is a toddler and starting to engage in the holidays, I’m really enjoying starting traditions and creating experiences with him that I hope he carries into adulthood that way I have. Here are a few of my tips for creating lasting memories around the holidays, using Christmas as an example given the season.


Start Traditions

  • Holidays are a great time to start cherished traditions that you’ll look forward to all year. Consider a festive pre-Christmas event. For example, as a child, my family would always drive an hour away up to San Francisco to see a performance of The Nutcracker Ballet, then stay overnight and enjoy the lights and Christmas shopping of the City the next day. My husband and I now have a tradition of doing “caviar and gift-opening” then date night dinner the Saturday night before Christmas to give us a breather from holiday parties and the perfect opportunity to celebrate our love which is one of the greatest gifts.

  • Every Christmas Eve, my Mom had the tradition of letting my sister and I open one present, and it was always new pajamas! There was actually strategy to her gift because it guaranteed we would look cute for the Christmas photos and videos the next morning.

  • One of my own traditions is giving my husband and son a new glass-blown ornament each year that is related to something meaningful to them that year. This has helped grow our collection of tree decorations and is also so sentimental to unwrap each ornament and remember the years through the themes represented. For instance, the year I got pregnant with my son, I told my husband I had a bun in the oven, so he received a cinnamon bun ornament that year. I still smile with joy when I see that shiny glazed ornament remembering that happy time!



Make it Interactive

  • Come December, we find ourselves inundated with so many holiday party invitations. If you’re planning on hosting one, I recommend giving it a unique twist to help it stand out as more memorable than the rest.  Consider how to you will entice people to attend your event, and once they’re there, hot you will engage your guests with more than just food and drinks. 

  • One idea is to host a “tree decorating party”, inviting each guest to bring an ornament to add to your tree. Not only will it save you the time and money to decorate it, but it will give guests a meaningful way to contribute and engage with others, and share the reason why they brought a specific ornament to share. 

  • Another friend of mine always hosts a Champagne party and encourages everyone to bring two bottles of (real) champagne to the party: One for everyone to open and drink there, and one to give as a gift to someone at the party. 

  • My Mom would also always host a gingerbread house-making party for the neighborhood kids. Introducing nostalgia into adult-events is a great way to break down barriers, and encourage people to embrace their inner creative child. I’ll often leave crayons and paper, playdoh, silly putty, or other toys as place settings because it encourages people to figure out what to do with it and think outside the box while making conversation.



Anticipation and Sensory Cues:

  • Just like with corporate events, I like to encourage planners to focus not just on an event (or holiday) itself, but on the experience leading up to and following an event. Studies have shown that people tend to enjoy the build up leading up to a vacation more than the vacation itself because of anticipation. Similarly, you can use fun, memorable tactics to generate anticipation and excitement around your holiday event well in advance of the actual event. 

  • As a child I loved the entire month of December, not just Christmas Day when we got to rip open our presents because my Mom built so many fun traditions into the preparation of the holiday. We would start by getting out all of the Christmas music CD’s (remember those?) and my father would always let us buy a new Christmas CD or two each year to add to the collection. This set the scene for us to then start decorating the inside of the home, baking cookies, setting up the tree, all with the cheery atmosphere created. 

  • My Mom would always get us an advent calendar so we could count down the days until Christmas. There are so many creative advent calendars out there now - featuring gifts, chocolate, charms...you can go above and beyond for a loved one by making a custom advent calendar. Each window represents something meaningful to that person (can be photos, words, or even small trinkets). Etsy is filled with ideas for how to execute!

  • Even simple sensory cues can really ignite people’s memories. I like to brew a pot of mulled cider while people are in my home for a party or while decorating the tree to put everyone in a festive spirit. 


Since reminiscing is such a fun part of making and reliving memories, ask your parents, grandparents ,and friends about their holiday customs growing up. Sharing stories, traditions, and values is the best gift to each other that doesn't cost a thing and might also inspire you.

I’d love to hear about your traditions - please drop me a line here!