Sozo CEO and Investor Summit - SoftBank Vision Fund
September 2019. The Langham Resort, Pasadena, California
Sozo brought together an elite group of SoftBank Vision Fund’s 105 portfolio & pipeline company CEOs, 25+ Influencers, 70+ Limited Partners and Potential LPs, 150 SBG Equity Investors and 120 SoftBank team and executives for an exclusive 3 day summit. The event facilitated networking opportunities for synergy creation and helped attendees draw inspiration from best practices. The summit generated brand loyalty while increasing confidence in SoftBank through holistic access to Vision Fund portfolio companies and their CEOs.
Google Cloud Next
July 2018. Moscone Convention Center + additional venues. San Francisco, California.
2018’s Google Cloud Next welcomed an international invitee list of Google Cloud developers, partners, customers and IT professionals. Over the course of three days, attendees experienced the tools, technologies and services that Google Cloud is building for next-generation enterprises.
Google Cloud Security Summit
March, 2018. New York, New York. Industria and The Gansevoort.
The Security Forum gathered 200 C-suite & executive guests, analysts, and partners to build awareness of Google Cloud’s security product strength and give “show, don’t tell” demos. Although this was a closed-door event, Google issued a global press briefing that announced the products the Cloud team expanded upon and released. While the executives worked through thought leadership breakout sessions, the product launches helped showcase Google as the most secure cloud leader, and a pioneer of trust and transparency.
White House Correspondents Dinner
April, 2016. Renwick Gallery. Washington D.C.
In honor of the White House Correspondents’ weekend, Google and HBO hosted an event for 500 guests the night before the White House Correspondents’ Dinner in Washington, DC.
Moon Shot Movie Premiere and After Party
We collaborated with JJ Abrams and Academy Award winning Director, Orlando Van Einsendel to produce Moon Shot, a documentay about the Google Lunar X Prize. Over the course of a decade, international teams competed for the Google Lunar XPRIZE team, and the criteria was strict: get a rover onto the moon and transmit back high definition images and video. Once the film was finished, we had less than a month to organize a screening and celebratory party for Moon Shot at South by Southwest
February 2016. South by Southwest. Austin, Texas.
Horizon
October 2016, San Francisco, San Francisco Mint
Horizon was an invite-only event in San Francisco hosting Google Cloud’s top customers, prospects, partners and press at the San Francisco Mint. Google Cloud leaders announced product launches, talked to customers, introduced new brands (including G Suite’s new name) and conducted product demos. The event featured interactive demos and device rooms, an evening reception after the main sessions in the vault of SF’s Mint and successfully produced coverage from press and industry analysts.
Lion Movie Premiere and After Party
November, 2017. New York Google Office and NYMOMA.
We produced a one of a kind afterparty for the NY premiere of the Academy Award Winning movie, Lion. We used Google tools demos as the vehicle to deliver a richer experience, helping guests dive deeper behind the scenes and into the rich context behind the story with the goal of building a stronger personal connection with the narrative.
Democratic and Republican National Conventions*
July, 2016. Philadelphia, Pennsylvania (DNC) and Cleveland, Ohio (RNC).
At the DNC and RNC 2016, we partnered with CNN to collaborate on the “CNN Google Grill” - a private venue for delegates and invited guests to stop by, have a bite, and enjoy a festive environment. We activated a YouTube movie dome for guests to view compelling 360 content, and shared Google Trends via screens throughout space. We digitized the traditional caricature wall, created festive custom pins for delegates to wear and show their pride, and featured other treats including an icecream bar, branded pints, and placemat games.
*Please note that Google had a presence at both the DNC and RNC in 2016. In no way do these events reflect Google’s political affiliation.
Think Cloud + Atmosphere Live
2014, Cavallo Point, Sausalito, CA and The Battery, SF.
At Think Cloud, a private summit at beautiful Cavallo Point resort, CA, we hosted an intimate group of CXO’s for 3 days of content, breakouts in yurts (!), curated activities, and an unparalleled evening event at The Battery, SF. We scaled the event by using the keynote content + additional content filmed onsite for an online conference, Atmosphere Live streaming simultaneously for 25K+ people. Atmosphere Live’s interactive digital platform for events paired content streaming with live Q&A and social visualizer.
Grace Hopper Conference - Co-Creative Installation
2016, Houston Convention Center, Texas
This Co-Creative experience is a lively, interactive menagerie of portraits of women in computing, with the opportunity to easily create and add your own. At Grace Hopper, diversity goes beyond just different ethnicities, sexual preferences, and socioeconomic backgrounds. We are diverse in our ideas, perspectives, experiences, creativity, and the ways we choose to represent ourselves. A single image can’t capture women in computing, rather it is a mosaic of different images coming together that can capture the power of our community.
As attendees approached the activation, they saw a wondrous wall of moving portraits. The portraits are individually framed screens with illustrated artful faces with gestures that are subtly animated, moving around, smiling, etc. Women could then take their photo in one of our photo booths and opt in to share it on social or to our wall. There were different modes or “looks” that attendees toggled through, each one created by one of three celebrated female data artist like Lauren McCarthy, Addie Wagenknecht, and Rachel Binx to overlay their portrait creating a truly unique digital work of art.
Think Auto
Mountain View, CA Google Campus, 2012
Technology is at the epicenter of a major change in our industry. Digital channels and devices have upended traditional marketing models. The mechanics of vehicles themselves have become ever-more digital and interactive, impacting everything from product design to vehicle maintenance. Keeping pace with the rapid change around us, Think Auto: Drive the Shift, brought attention to what to do about this transformation. Leaning on automotive visionaries, trend trackers and digital experts, the conversation centered on harnessing technology to reach emerging consumer segments, creating and capture demand, and leading companies through tomorrow’s marketing shifts. We produced the event with playful nods to the auto industry and plenty of interactive demos, a surprise self-driving car experience and “androidified” totes.
Adwords Performance Forum
San Francisco, W Hotel, May 2013
Developed the strategy and brand identity for the first annual Adwords Performance Forum in 2013, a 2 day event themed “Building for the Future”. At the event, we gave customers a sneak peek into our AdWords roadmap -- innovative, new areas we are working on that don't get covered in other forums. This event also fostered relationships and generated direct feedback and insights to inform product development. Our social breakfasts, lunches, and evening events provided a forum for networking and relationship building opportunities in a playful, stimulating environment.
VidCon
June 2014, Anaheim Convention Center, California
VidCon is the world's premier gathering of people who make online video, whether they're just starting, or have been doing it for years. For the first time ever, we brought advertisers to VidCon to show them the power of creators on the millennial audience. We produced a keynote and lounge to share key narratives and educate creators and advertisers on major YouTube priorities and how those priorities can help them build their businesses on and off YouTube. We also hosted a celebratory evening event to recognize and celebrate creators publicly for major achievements.
Cities Through Glass
2013, Durham, North Carolina
In October, 2014, we hosted the first Google Glass event open to the public in Durham, North Carolina to kick off a road-show throughout the USA. The goal was to educate and inspire our future customers, policy-makers, and members of the press by letting them try Glass. The 1,500 person event consisted of 3 parts: a media open-house, an invite-only demo experience for policy makers and local influencers, and a public event. Glass fans camped out at 6:30am for a 10am start and a line of excited North Carolinians persisted throughout the day.
Airtable Leaders Forum 2022
October 2022. The Intercontinental Hotel, San Francisco, California
Airtable hosted the inaugural Airtable Leaders Forum (ALF) on 10/12/22 for key customers, analysts, partners, and press. At the event, we announced The Airtable Connected Apps Platform for the first time and shared our product launch live with attendees. The theme of ALF – Connection. Changes. Everything. – encouraged attendees to explore how to strengthen connections in their companies to achieve greater success. Many of our speakers were customers who spoke to the value Airtable brings as a connected apps platform, representing companies like iHeart Media, Meow Wolf, LinkedIn, Netflix, Gap, and more.Highlights included designated demo stations where attendees learned more about our product launch, a “Bring your Base” genius bar with our very own product experts, a set for filming customer testimonials, a Product AMA with product leaders, and peer-to-peer conversations and networking
Airtable Leaders Forum May 2023 - SOHO New York
May 2023. Moonlight Studios, Manhattan New York
We hosted our first East Coast edition of Airtable Leaders Forum in New York City, unveiling our new platform positioning and details of Airtable’s new AI, app building, data, and enterprise scale capabilities. We welcomed 150 attendees, including 128 customers from 84 Enterprise Companies. Keynotes shared how Airtable will help leaders rise to the new challenges facing them today and enable them to build enterprise-grade, AI-powered apps built on a system of shared, secure data. On the main stage, we had thought leaders like Scott Belsky and Atif Rafiq speak on the changing landscape and share their perspectives on how to build resilient teams. We also heard from customers including NBCUniversal, Instacart, VMware, and McKinsey & Company.
Additional highlights included demo stations where attendees learned more about the day’s product announcements (these sessions generated 41 hot leads), a Product AMA, networking sessions, executive sales meetings (with companies including Adobe, BlackRock, Hilton, IBM, J&J, MillerKnoll, and Prudential), and peer-to-peer conversations.
