Navigating the Stress Spectrum: Understanding the Dual Nature of Stress

As we near the finish of first month of 2025, I keep hearing the 5 letter word “stress” in more and more of my conversations. Stress is inevitable, but it does fall on a spectrum, and can even be beneficial, which is why this week’s Gem is all about how to make it work FOR you.  

One of my favorite Google Executives once shared: “Stress + Rest = Growth”

Stress, often vilified in modern discourse, actually exists on a nuanced spectrum. In the high-stakes world of event planning, understanding this spectrum becomes crucial for both personal wellbeing and professional success.

The Science Behind Eustress

Eustress, derived from the Greek prefix 'eu-' meaning good, represents positive stress that energizes and motivates. When experiencing eustress, your body releases a controlled amount of cortisol and adrenaline, enhancing cognitive function and physical performance. This biochemical response sharpens focus, improves memory retention, and boosts immune system function when managed properly. 

Did you know: Our body actually releases cortisol in the morning to wake us up? If we didn’t have cortisol (often vilified along with stress), we might not even make it out the door!

The Shadow Side: Understanding Distress

Distress occurs when stress becomes overwhelming or chronic. Unlike eustress's energizing effects, distress triggers an excessive stress response that can lead to elevated cortisol levels, compromised immune function, and cognitive impairment. This negative stress state often manifests both physically and psychologically. Distress can also happen when too many stressors (which can be illness, work, family, emotional, etc) overwhen your body and mind’s ability to positive handle and recover from stress leading to overwhelm, burnout and compromised immunity and sense of well being.

Harnessing Eustress in Event Planning

Positive stress can become a powerful ally in event planning when properly channeled. If we mentally associate stress with eustress rather than distress, we can leverage it to our advantage and stop fearing it! Here ar esome examples of how we can use Eustress to make event planning much more palatable:

Creativity Enhancement:

• The pressure of ideation sessions can spark innovative event concepts. I am currently planning one of these sessions, but building in time for a team lunch and icebreakers to add some team-building and levity to the tasks at hand.

• Deadline-driven brainstorming often leads to unique solutions. A famous artist once told me he prefers to have constraints because it makes him produce better work. Similarly, I often will give my creative event agencies some constraints as I find it helps give them a better target than having to start from complete scratch.

• Competition in the industry can drive excellence in execution. I remember working at Google we’d have team meetings where we shared our post-event recap decks to the event team and broader marketing. When I was more junior, I used to compare myself to those presenting, but then as I matured in my career and on the team (9 years at Google!), I felt more and more inspired which led me to growing in my career and becoming a leader and mentor on the team.

Performance Optimization:

• Heightened awareness during critical planning phases - This is where the phrase “If you want something done, ask a busy person” comes from!

• Enhanced problem-solving capabilities when facing logistical challenges - I use “mental rehearsal” to prepare my brain for how I’ll handle challenges and find that in doing this, I perform really well under pressure so it’s not stressful.

• Improved focus during vendor negotiations - One of my specialties! This can become rewarding rather than daunting and save you or your clients loads of money!

Team Dynamics:

• Increased collaboration under shared positive pressure. Sometimes called stress-bonding, it happens often to event professionals which is why we’re such a supportive community.

• Stronger bonds formed through collective challenge-meeting. If you want a great team-building, try an obstacle course or escape room with your team to “rehearse” getting through challenging times together

Recognizing and Managing Distress Signals

So when does Eutress become Distress? Below are some indicators that the stress in your life is no longer advantageous and you might need to start regulating your body’s response to it before it sends you into fight/flight/freeze overdrive:

Physical Symptoms:

• Persistent headaches or migraines

• Disrupted sleep patterns

• Digestive issues

• Muscle tension and physical fatigue

Professional Impact:

• Difficulty maintaining client or colleague relationships

• Decreased quality of work deliverables or difficulty focusing

• Communication breakdowns with team members

• Missed deadlines or errors

Emotional Manifestations:

• Irritability with stakeholders

• Anxiety about event outcomes

• Decreased enthusiasm for projects or burnout

• Emotional exhaustion or depression

Preventative Measures and Management

There are plenty of ways to learn how to regulate stress and harness it to your (and your team’s) advantage before it gets distressing, and also how to recover if you find yourself getting pushed off-kilter:

Some of my favorite preventative measures include:

Strategic Planning

• Implement robust project management systems for your events to reduce the times you reinvent the wheel, saving you time and preventing errors.

• Create detailed timelines with buffer zones which also help manage expectations with stakeholders.

• Develop comprehensive contingency plans so you can “stress” about the worst case scenario, establish what you’ll do, and then clear it from your mind.

• Establish clear communication protocols with your team (i.e. if you don’t work a certain time of day, weekends, prefer slack to text/email, etc). I always ask my stakeholders, and freelance/agency partners their preferences and it goes a long way in maintaining people’s sense of wellbeing!

Optimizing Team Structure and Team Building

• Define clear roles and responsibilities so everyone knows the expectation and work isn’t duplicated

• Create backup systems for critical positions (it is the season for illnesses and we don’t need people pushing themselves over the top when physically unwell).

• Establish mentorship programs and regular team wellness check-ins - Even starting each conversation with a check in can go a long way in releasing tension and establishing support. Humor has been shown to reduce cortisol as well!

• Review team resourcing periodically: I do this with my team and cross-functionally to make sure the load of events is distrbuted to be manageable by all involved.

• Schedule regular team bonding activities, recognition and reward systems. I even like to send handwritten notes and flowers (or other goodies like Opentable gift cards) to team members after major events as a small token of appreciation.

Next week, I will focus on Buillding Stress Management in Event Design. Believe it or not, traveling to events can be a major stressor and if you can alleviate even half the stress for your attendees, you’re half way to building an advocate for life.

What ONE THING I’m Loving This Week: For all my favorite vendors, partners and products, visit: https://www.giannagaudini.com/gianna-recommends

One of my favorite vendors, Eva (full disclosure, I’m also on their Advisory Board), recently launched their new New York market which means loads of additional top entertainers, speakers, and more in that market. I’m thrilled to share some exciting news: BizBash just awarded Eva as the 2024 Best New Product/Service! In case you needed another reason to work with this amazing team.

If you don’t see the market you’re in need of entertainment or speakers for, fret not - they most likely still have resources for you, and I’m happy to make an intro (just shoot me a note with your needs).

XX,

Gianna

When Plans Go Up in Smoke: Finding Renewal in Unexpected Changes

As event planners, we pride ourselves on anticipating every scenario, having backup plans for our backup plans. But sometimes, life throws us curveballs that no amount of planning could prepare us for.

Recently, watching many of my friends, family, and clients city of Los Angeles face devastating wildfires, I've been reflecting on how we handle those moments when our carefully crafted plans go up in smoke – literally and figuratively, and how we can try to look forward with an optimistic perspective.

The Event That Never Was

It's so easy to get caught up in what's missing in our professional lives—that dream job that fell through, the perfect speaker who had to cancel, or the signature event series or title you imagined would define your career by now. I've been there, circling the same mental track of "what-ifs" and "should-haves," and it's exhausting. But watching Los Angeles burn was a jolting reminder to pause and really see what I do have, which, as it turns out, is a lot. I wouldn’t have my career path any other way than it has unfolded, even though I couldn’t have predicted some of the twists and turns I have taken along the way.

I’ll never forget one year I was managing a global conference for 20,000 internal attendees and it was canceled a mere 6 weeks before the event! At first, I thought I was dreaming because of fatigue (I was definitely burned out at that point in my career), and then… as I saw literally every meeting on my calendar evaporate…I was left NOT with relief, but of fear and emptiness. I didn’t have any other modus operandi other than adrenaline-fueled pedal-to-the-metal and suddenly having that much open time freaked me out and made me question my worth and usefulness to the company. 

My team had recently hired about a dozen new event team members to support this major event and they found themselves feeling even more aimless than I did while also trying to acclimate to a new team. As one of the Event team OG’s, I came up with the idea to create an “Event Marketing Academy” for our team and the broader company. Luckily, our CMO approved!

I surveyed my internal team about what skills they wanted to develop and what they could teach everyone else. I then put together a 3 month curriculum where twice a week, a team member would present to the team on something: topics like contract negotiation, how to lead a creative brainstorm, how to lead a product launch, retail store marketing, and more. I recorded all of them and pulled them all together on a Google Site which became an online “course” for all marketing team members to resource moving forward.

It was a project that brought me so much joy to coordinate, brought our team together during a hard period, and allowed people to find meaning and purpose during a down-time plus made our team leaders at the company. I’ll never forget how great it felt to actually have the space to think up and orchestrate a project like that, which I never could have done while Exec producing a 20,000 person event.

Side note…I also booked a trip to Sydney Australia over the week that 20,000 person event was originally planned to take place in Las Vegas. That Sydney trip was one of my most memorable trips ever - I even considered moving there! I’m so grateful I was able to go, enjoy friends there, without even a thought about my inbox!

Life is ultimately a series of decisions from moment to moment, day to day, that color the shape of your life. Every decision you make, every change in situation that forces a change in your life, closes one door, but makes room for another to open. I have always embraced change and used it as an opportunity to learn and grow. Muscles need tears to grow stronger - with pain comes strength when given time to heal.

When Your Timeline Goes Up in Flames

In our industry, we know that disruption is inevitable. Just as fire tears through landscapes, unexpected challenges can tear through our most meticulously planned events and marketing campaigns. But here's what two decades in event planning has taught me: these moments of disruption, while initially devastating, often clear the way for innovation and renewal.

Any unexpected professional setback—a canceled conference, a slashed budget, the loss of a key team member—can feel like a wildfire sweeping through your career. It scorches everything familiar, leaving behind an uncertain landscape where your carefully constructed plans once stood. But the hardest part is recognizing that, somewhere in the ashes of what could have been, there's potential for something even better.

Finding Your Footing in Shifted Ground

It's impossible to recognize the opportunity in the moment, of course. When you're standing in the wreckage of a derailed event or a failed campaign, it's all too raw, too overwhelming. That perspective only comes later, when you're looking back from the successful launch of your pivot or the unexpected success of your last-minute Plan C.

As event professionals, we understand better than most that setbacks are universal. Maybe that's why our industry is so collaborative, so willing to share resources and insights. In moments of crisis, we can lean into that shared experience to find strength, hope, or at least some valuable connections. On that note - please reach out if I can help you make any connections! 

Auditing Your Event Portfolio

I'm still grappling with the unexpected twists of 2025, and I'm sure there will be many more challenging moments ahead. But for now, I'm helping my clients focus on what I call an "Event Portfolio Audit"—taking stock of what's working, what isn't, and being grateful for the opportunities that setbacks create for innovation and growth.

For those looking to support those affected by the Los Angeles wildfires, I've contributed to the GoFundMe Wildfire Relief Fund 2025. As someone who has planned countless events in this resilient city, I'm rooting for the people of Los Angeles, for the venues that will rebuild, the landscapes that will regrow, and for all of us in the events industry to find creative solutions in what's been a challenging start to the year.

Remember: sometimes the most memorable events are born from the ashes of original plans gone awry. It's not about the perfection of the initial vision—it's about the creativity and resilience we bring to the pivot.

What I’m loving this week:

Speaking of reinvention, I have officially announced my favorite caterer to the world by adding them to my Gianna Recommends page. Componere is an amazing company that has their own farm and sources all local and sustainable meat/fish while elevating the dining experience with chefs who have reinvented themselves coming from Michelin star restaurants like French Laundry. 

Componere has been my top catering partner for over 12 years and I'm thrilled to share their incredible story. Their mission is to elevate the catering experience and create truly special, world-class dining experiences. Componere is Latin for "to bring all the pieces together" and I've seen them do this at every touchpoint. They always come to the table (literally) with innovative ideas, are always willing to work with me to incorporate my creative requests, and have been an invaluable logistics partner on executing seamlessly for top brands I've worked for like Google and SoftBank. Learn more about them here and reach out to me for a personal introduction.

XX,

Gianna

P. S. Need event advice?  

Book a 15 - 60 min 1:1 using my link for Expert advice on intro: intro.co/GiannaGaudini

Zero-Proof: Mocktails Go From a Trendy Alternative to Event Planning Essential

The landscape of corporate events is undergoing a seismic shift, and at its center is a revolution in how we think about beverages. Zero-Proof spirits and mocktails, once relegated to the corner of drink menus as an afterthought, have emerged as a cornerstone of modern event planning. This transformation isn't just about following trends—it's about responding to changing demographics, health consciousness, and new scientific understanding.

The Perfect Storm: Demographics, Health, and Science

The convergence of several factors has elevated mocktails from a nice-to-have to a must-have at professional events. Generation Z, who will represent 35% of the workforce in 2025, consumes 20% less alcohol than their millennial counterparts. This shift isn't merely a youthful phase—it's a fundamental change in how upcoming generations view alcohol consumption.

Recent health findings have added urgency to this transition. Scientific evidence has established clear links between alcohol consumption and increased risks for multiple types of cancer, including breast, colorectal, and liver cancer. As event planners, we're not just catering to preferences; we're responding to a growing awareness of health implications.

Beyond Simple Substitution

The modern mocktail movement isn't about merely removing alcohol from traditional cocktails. It's about crafting sophisticated, complex beverages that stand on their own merits and even health benefits! Many of the people abstaining from alcohol also care about their health and aren’t just looking for a sugar-filled alternative, but rather elixers that offer adaptogens, polyphenols, are low sugar yet satisfying - quite a tall order!

The booming artisanal mocktail industry, projected to reach $30 billion in 2025, has given rise to innovative products that deliver the complexity and satisfaction of traditional cocktails without the alcohol and sugar.

Consider options like Ritual Zero Proof, Lyre and Seedlip Grove 42, which offer the familiar "burn" of spirits while remaining alcohol-free. Or try my personal favorite zero-proof wines: Katy Perry’s De Soi Tres Rose, and Oddbird’s assortment of great wines that offer up great taste + benefits like adaptogens and polyphenols. These aren't compromise choices—they're premium alternatives that deserve prime placement at your events.

Strategic Implementation for Event Professionals

Here's how to elevate your mocktail game so you’re not a mockery:

1. Equal Billing: Position mocktails alongside traditional cocktails, not as an afterthought. Consider creating signature mocktails unique to your event.

1. Professional Presentation: Invest in proper glassware and beautiful garnishes. The visual appeal should match or exceed that of alcoholic offerings.

1. Menu Design: Create detailed descriptions that highlight unique ingredients and flavor profiles. Consider pairing suggestions with food items. Many 5-star restaurants are now offering non-alc pairings as well as wine pairings, so for seated meals, consider offering non-alc wines, sparkling and beer as an option for guests.

1. Consider them as additive to the experience: I have done “wellness carts” offering probiotic mocktails, adaptogen elixers and coconut water hydration beverages, hangover preventers, and collagen-boosters that any attendee can enjoy to enhance their experience, even if they are having an alcoholic beverage. PRO TIP: I’ve done dim sum style wellness carts pushed around offering 2 oz shots of beverages like these and they are always a HUGE hit!

1. Staff Training: Ensure your bartenders can speak knowledgeably about mocktail ingredients and preparation methods. Their enthusiasm can be contagious. I was in Miami last week and one of our servers confessed he no longer drinks and it became a bonding moment for us as we enjoyed a mocktail during “dry Jan”.

1. Consider breakfast, lunch or coffee/tea time events: For those who don’t drink, events at these times are much easier to go non-alc, and as a bonus, it will save you budget!

The Business Case

Investing in a robust zero-proof program isn't just about accommodation—it's about competitive advantage. With millennials and Gen Z comprising 75% of the workforce, organizations that thoughtfully cater to evolving preferences will stand out. But don’t forget to market it! Include your mocktail options in your invitation, and add a pre-event survey to ask preferences, indicating you’ll have options for those who don’t imbibe in the hard stuff.  Moreover, inclusive beverage options can increase event participation and engagement while demonstrating corporate responsibility.

Gianna’s Gem: Consider this: Actively promoting the fact that you have a fabulous zero-proof menu can actually improve your event attendance! I have many friends who are business leaders and only attend one dinner a week where they’re expected to imbibe in alcohol. However, they do attend additional events if they know there are solid non-alc options that allow them to still function well the next day!

Looking Forward

The zero proof movement represents more than a passing trend. It's a fundamental shift in how we approach corporate hospitality. As event professionals, we have the opportunity—and responsibility—to shape this transformation. By embracing sophisticated non-alcoholic options, we're not just serving drinks; we're creating more inclusive, health-conscious, and engaging event experiences.

The question is no longer whether to include mocktails in your event planning, but how to make them an integral part of your beverage strategy. As we move forward, those who master this aspect of event planning will find themselves ahead of the curve in creating truly inclusive and contemporary event experiences that empower attendees to .

What ONE THING I’m Loving This Week: For all my favorite vendors, partners and products, visit: https://www.giannagaudini.com/gianna-recommends

As a reminder, this year I’m all about LESS IS MORE, and for 2025, I’m sharing just ONE thing I love this week.

Zbiotic drink - It seemed appropriate given the topic to resurface this amazing find. One of my best girlfriends shared her secret to how she attends wine-filled sales dinners and manages to never get a hangover (seriously, I was all ears!) She told me about Zbiotic, a drink that’s created from scientifically tested bacteria that help process alcohol faster (see how it works). So…I tried it and low and behold, woke up feeling fresh as a daisy! I’m sold. And with this link, you can take $20 off the product and put it to the test yourself!

Time Stress: The Hidden Cost of Modern Life and How to Break Free

Time Stress: The Hidden Cost of Modern Life and How to Break Free

Every morning as I sip my coffee and review my calendar reminders (my version of a to-do list), I'm reminded of a universal truth: we all have the same 24 hours in a day, yet somehow it never feels like enough. This phenomenon, which I call "Time Stress," has become the silent epidemic of our generation, affecting everyone from busy professionals to dedicated parents and especially those planning significant life events.

When I hit 40, I suddenly had an awakening that I has a desperate aversion to wasted time, be it in pointless meetings, waiting in lines, grocery shopping inefficiently, you name it, and this is what finally kicked me into full speed ahead mode with departing the corporate world and launching my own business. I am now producing about 5X as much and with zero time wasted each day, or at least close to zero time wasted.

I was recently having a conversation about this awakening with a friend of mind in a similar conundrum which is why for this week’s Gianna’s Gems, I wanted to bring it to light and include strategies for dealing with it, whether you’re in events or just human.

Understanding Time Stress

Time Stress isn't just about being busy – it's that constant, nagging feeling that you're always behind, always racing against the clock, and never quite catching up. It's the weight on your shoulders when you look at your to-do list and the anxiety that bubbles up when another commitment gets added to your plate.

I see this particularly intensely in my event planning work, and because I’m always looking twenty steps ahead, I tend to have a harder time being “in the moment” because I’ve trained myself to always be contingency planning. But here's the truth: Time Stress isn't inevitable. It's a pattern we've fallen into, and like any pattern, it can be broken.

The Real Cost of Time Stress

Before I dive into solutions, let's break down what Time Stress is actually costing us:

1. Mental Health Impact: The constant state of rush and overwhelm triggers our fight or flight stress response, leading to anxiety, decreased sleep quality, and emotional exhaustion and burnout.

2. Relationship Strain: When we're time-stressed, we're less present with loved ones, more irritable, and more likely to miss important moments.

3. Decision Fatigue Time Stress: clouds our judgment, leading to poor choices and a tendency to procrastinate or rush important decisions.

4. Financial Consequences: Rushed decisions often lead to overspending, while the physical and mental toll can impact work performance and earning potential.

Breaking Free: A New Approach to Time

Here's where I'm going to share something that might feel uncomfortable at first: Sometimes, the most valuable way to spend your money is on buying back your time. This isn't about being wasteful – it's about being wise with your most precious resource.

Strategy 1: The Power of Strategic Outsourcing

Think about your typical week. How many hours do you spend on tasks that:

• Don't bring you joy

• Could be done by someone else

• Take you away from higher-value activities

Now, consider the revolutionary concept of viewing your time as an investment portfolio. Just as you wouldn't waste a valuable investment on low-return activities, why waste your precious time on tasks that could be delegated?

Example 1: A few years ago, I realized I was always under water during December with end of year planning, holidays, and hosting events. I realized that gift-wrapping zillions of gifts and sticking stuffers was no longer joyful - it felt like time ticking away. So I hired someone to wrap my gifts! Now, I still have the joy of finding and purchasing all the gifts, writing the heart-felt cards, but know that I’m saving about ten hours on wrapping which I can spend on other things (like hiding Elf on the shelf for Jack). As a bonus, I’ve become friends with the fellow Mom gift-wrapper and she even introduced me to her daughter as a babysitter for Jack - talk about a winning strategy!

Example 2: I’ve been known to hire professional photographers (or ask my Dad!) and dishwashers to help when I host big events at my home or for others. It takes the stress of the clean-up and I can mingle with my guests and be 100% present while knowing the special moments are being captured by someone.

Strategy 2: Building Your Time-Saving Dream Team

Here are some examples of how to build a support system (and by no means exhaustive):

1. Personal Life Support

• House cleaning service (3-4 hours gained weekly)

• Meal prep or delivery service (5-7 hours gained weekly)

• Virtual assistant for administrative tasks (2-3 hours gained weekly)

• Laundry service (2-3 hours gained weekly)

• Carpool (4-6 hours gained weekly)

1. Professional Support

• Bookkeeper for financial organization

• Social media manager for online presence

• Research assistant for project preparation

• Technical support for computer and software issues

1. Event Planning Support

• Professional planner for overall coordination

• Day-of coordinator for execution and advancing venues and greeting guests

• Specialty vendors for specific elements like photography

• Catering team

• Creative team to help with everything from invite design to menus, favors and signage

The Money vs. Time Equation

Let's talk numbers. Yes, hiring help costs money. But consider this equation:

Your Hourly Value × Hours Saved = True Cost Benefit

If your work generates $100/hour and you spend 5 hours weekly on cleaning, paying $100 for a cleaning service actually nets you a $400 profit in potential earnings – not to mention the mental energy saved. Plus, you may have a creative idea with that mental space that propels your career forward exponentially!

Strategy 3: Time Management Techniques That Actually Work

Even with support, you need solid time management practices:

1. Time Blocking with Buffer Zones: Schedule your day in focused blocks, but always include 15-30 minute buffers between activities. These aren't breaks – they're reality cushions for life's inevitable surprises, or self-regulating techniques like meditation which can replenish your “adaptation energy” so you don’t burnout or lose it on your poor spouse or dog.

2. The 2/2/2 Rule: Give yourself a perspective check-in by seeing your life in landscape mode:

• What will matter in 2 days?

• What will matter in 2 months?

• What will matter in 2 years? 

• Use these questions to prioritize your time and energy.

1. Energy Management: Track your energy levels throughout the day and schedule high-priority tasks during your peak hours. Save administrative or simpler tasks for low-energy periods.

Making the Mindset Shift

The hardest part about managing Time Stress isn't implementing these strategies – it's giving yourself permission to use them. Here's your permission slip:

• You don't have to do it all 

• Asking for help is a sign of wisdom, not weakness

• Your time has real, quantifiable value

• Investment in time-saving support is an investment in your wellbeing and a better life

Your Action Plan for Time Freedom

1. Audit Your Time -  Track everything you do for one week. Be honest and detailed.

2. Calculate Your Hourly Value - Not just your work rate – include the value of your peace of mind and personal time.

3. Identify Your First Delegation - Choose one task to outsource this week. Start small if you need to build confidence.

4. Build Your Support System - Research and interview potential service providers. Remember, you're building a long-term relationship.

5. Monitor and Adjust - Keep track of your time savings and stress levels. Adjust your support system as needed.

The Ultimate Investment

Remember this: every minute you spend stressed about time is a minute you're not fully living. Every hour spent on tasks that don't align with your highest value is an hour you can't invest in what truly matters.

Your time is your most valuable asset. Protect it fiercely. Invest in it wisely. And most importantly, give yourself permission to create a life where Time Stress is the exception, not the rule.

Happy first week of 2025 everyone!

What ONE THING I’m Loving This Week: For all my favorite vendors, partners and products, visit: https://www.giannagaudini.com/gianna-recommends

As a reminder, this year I’m all about LESS IS MORE, and for 2025, I’m sharing just ONE thing I love this week.

This week, I had dinner in Miami with the amazing speaker, author, and former pro tennis player, Danielle Mills Walden. She introduced me to the amazing platform, Intro,where you can find experts to mentor you for 15 minutes or longer and on a one-off or regular coaching basis to support your goals, dreams, business needs. The platform is inspiring and helpful with some incredibly talented entrepreneurs, leaders, and even health, beauty and wellness experts. I am honored to have just joined as an expert myself and if you or anyone who is stressed with time and could use some 1:1 coaching needs my support, you can find me here: https://intro.co/GiannaGaudini?source=intro

Corporate Holiday Parties and Alternatives: What Actually Works

Let me paint you a picture: Last weekend, I attended the All-In Holiday Summit, and was totally shocked by the number of people in attendance and the energy at the event. AND…they did something brilliant – offering group discounts for startups to use the event and afterparty as their company holiday party. Pure genius! It got me thinking about how we can reimagine these end-of-year celebrations to be more inclusive, practical, and actually fun.

The Holiday Party Refresh We All Need

Can we talk about how tired the traditional holiday party format is? You know the one – Saturday night in December, awkward formal wear, trying to eat a plated dinner while making small talk with your colleague's spouse. Let's shake things up! TIP: The Gianna’s Gem is further along in the email this week, so read the whole thing so you don’t mis it!

What's Actually Working Now

Timing is Everything

Here's a hot take: Maybe December isn't the best time for your company party. I'm seeing more companies hosting January celebrations, and it's brilliant. People are refreshed after the break, and you're not competing with family obligations and personal holiday events. Plus, venue prices often drop significantly after the New Year.

The New Power Lunch

One of my favorite trends is the holiday lunch party. It's inclusive of parents who can't do evening events, much more budget-friendly (who’s drinking more than one glass of booze at lunch these days?), and honestly - how fun is it to get the day off from work rather than work all day and then stay out so late at an event you’re required to attend, destroying you for the rest of the week? You're not asking employees to give up precious personal time during the busy holiday season and also requires much less effort for planning and minimal dressing up required.

Experiential > Expensive

The most successful events I'm seeing aren't about lavish entertainment or expensive swag – they're about creating shared experiences. One approach that's working beautifully is breaking the large company party into smaller groups i.e. taking teams to a show with small dinner gatherings before and a reception after. It gives people natural conversation topics and shared memories. My teams and I did this one year in San Francisco and attended Beach Blanket Babylon together, then split into smaller groups at restaurants to dine-around afterwards. It was a blast and I had so many deeper conversations than at larger format parties.

The Do's That Actually Work

1. Food That Makes Sense

• Skip the formal seated dinner - do interactive stations and passed apps instead (or see above and do a lunch!)

• Opt for elevated finger foods people can eat while networking and moving about

• Include substantial options for all dietary needs (i.e. vegetarians deserve protein options and passed apps shouldn’t all contain puffed pastry!)

2. Thoughtful Beverages

• Beautiful mocktail stations (not just sad soda options)

• Hot beverage bars with specialty coffee and tea

• Mitigate long bar lines with passed cocktails and mocktails at the door

• Please do not think about a cash bar. Nothing says “I don’t really appreciate you” other than making people pay for their own drinks or requiring drink tickets. Come on people - we’re all adults here. If you can’t trust people to know their limits, maybe you shouldn’t have hired them!

3. Team Bonding That Doesn't Break the Bank

• Secret Santa with super low dollar limits (I've seen $5 limits produce the most creative gifts!)

• White Elephant where people bring something funny they have already so people don’t have to spend their own money on gifts.

• Photo booths with fun props (still a crowd-pleaser) and I love that it’s a keepsake that will remind you of the fun times with colleagues for years to come (see photo on my linked in post!)

• Team challenges or scavenger hunts. 

Gianna’s Gem: To really go above and beyond, use your holiday party as an opportunity to make the world brighter and better.

Example 1: One year when I was working at Google, our event team decided that instead of having a big party for our team, we’d instead do a team-building, give-back activity. There had recently been a fire in Napa Valley that destroyed many people’s homes and belongings right around the holidays. Truly devastating. We were able to work with a local organization to get a few family’s wish lists and then divided into teams of 5 to “shop” downtown San Francisco for their wish lists. To make it more of an “event”, we first assigned team leads who received cash to 1) treat the team to a fancy lunch (cocktails allowed) and then we all set off to shop for the wishlists. At the end, we returned to the office where we had more drinks and appetizers and all wrapped the gifts together. It was fun, promoted unconventional teambuilding, and left the world better as a result. 

Example 2: Rather than a generic canned good or coat drive, have people bring a book to donate to local women/children’s shelters and have everyone write a personal message inside. I’ve done this before and it’s so powerful and leads to really great discussions. Could you imagine receiving a book with a handscribed inspirational note from an Executive at Google? It could change your life trajectory and give you hope.

The Don'ts That Save Your Budget (and Sanity)

1. Skip the expensive entertainment – that money is better spent on food and experiences people can share

2. Avoid weekend events – respect people's personal time during a hectic season

3. Don't plan events too close to when people typically take vacation

4. Skip the elaborate sit-down dinners that limit mingling

More Fresh Ideas Worth Trying

The Distributed Celebration

Give managers a budget to take their teams out for dinner and get something meaningful for their group. I've seen this create more intimate bonding opportunities and allow for more personalized celebrations. I created customized stationary for my team with things that I knew they loved (unicorns for one gal, the color pink for another). It is thoughtful and shows team members you care and appreciate them.

Theme It Right

Skip the traditional holiday themes and try something unexpected like a Roaring Twenties party or a New Year kick-off celebration. It's more inclusive and gives people a creative direction for outfits and activities

The Summit Strategy

Take a page from the All-In Holiday Summit playbook – could your company partner with an industry event or create a learning opportunity that doubles as a celebration? It's budget-efficient and adds professional value with much less load on your already strapped events or people team.

The Bottom Line

The best corporate holiday celebrations put people first. They consider:

• How people actually want to spend their time

• What makes everyone feel included and appreciated

• Ways to create genuine connections

• How to respect both personal time and company budgets

Remember: The goal isn't to have the most expensive or elaborate event – it's to bring people together in a way that feels authentic and appreciated.

What's working for your company's holiday celebrations? I'd love to hear your fresh takes in the comments below!

Things I’m loving this week:

Entertain: I love making fun icecubes! If you have trays, pop some cranberries, raspberries or pomegranate seeds into them to make any punch look more festive. Bonus points for using a mold like these! 

New Years attire: I’ve promoted them before, but they’ve refreshed their site and have so many incredible offerings at any price point, I wanted to share Tinsel Arcade again. My own custom-designed blazer is so stylish and fun for holiday parties, I get stopped whenever I wear it by people wanting to know where I got it. I selected the color-palette, materials, and style and they created me such a gorgeous and perfectly fitted garment, but they also now make ready-to-wear! Design your own, or check out the ready-made styles. BONUS: Take 10% off your order (custom or ready-made) with the insider code: GIANNAVIP

Delightful Holiday Gifting: If holiday or everyday gift-giving feels more like a chore than a joy, let me introduce you to my go-to gifting company, Bestowe. From beautifully curated wellness gift boxes to the incredible Solo Stove Fireside Fun Box, complete with all the essentials for a perfect S'mores night (seriously, who doesn’t want to be a kid again!), Bestowe Gifting has something for even the most discerning on your list. Their unique, thoughtful gifts are sure to make your everyday shopping stress-free and thoughtful.They also custom curate and design elevated large volume orders for events and companies.  And the best part -You can enjoy 10% off your first order using my link below!

Entertainment - Now in NY! Eva, a company I advise, just publicly launched in New York, thankfully in time for the holiday season and new year! This women-owned biz is my favorite one-stop platform to book whatever it is I need to make an event more entertaining: From comedians to musicians, unique team-building activities to A-List speakers, I can easily find and book it here and at any price point. I use Eva for both inspiration and new ideas as well as to handle logistics like payment, insurance and riders for me. And since I’m a fangirl, they’ve provided me with my own discount code to give you 10% off any booking with the code: EVAGVIP.

Gianna’s Gems: Proprietary Events vs. Event Sponsorships: Making the Right Choice

After years of crafting event strategies for global brands, startups, and VCs that invest in both, one question consistently emerges: "Should we create our own event or sponsor an existing one?" 

‘Tis the season for annual company strategy planning, and I’ve been reviewing multiple third party event prospectus’ and portfolio planning for 2025.  So…for this week’s Gianna’s Gems, I'm breaking down the strategic considerations that will help you make the crucial decision between hosting your own events or spiringing for event sponsorships with confidence.

Understanding Your True Objectives

Before diving into the decision-making framework, let's acknowledge that both approaches can be powerful – but they serve different strategic goals. The key is aligning your choice with your intended outcomes while taking your budget, team resources and company’s maturity into consideration.

When Proprietary Events Shine

• Building deep community engagement

• Controlling the full attendee journey and audience

• Generating content, photos video and customer interviews to use after the event in your campaigns or on your website/marketing materials

• Creating unique branded experiences and testing innovative formats

• Establishing thought leadership and relationships with key opinion formers, press, analysts and influencers

• Launching major initiatives/products, and making company announcements

When Sponsorships Make Sense

• Reaching pre-qualified audiences and executives who may not go to a smaller company’s hosted event

• Testing new markets/personas

• Avoiding the cost of not showing up where your competitors are / optics of being a player at the big events

• Supporting partner brands and/or partnering with other brands to amplify reach and visibility

• Managing resource constraints

• Leveraging the third party’s brand and marketing to reach your audience and prospects and meet them at their watering holes

The Decision Framework

Now let's explore the key factors that should influence your choice for each primary objective below:

Brand Position & Story

Go Proprietary When:

• Your brand has a unique story to tell

• You're establishing category leadership (I was lucky to be part of a category launch with Airtable and hosting our first live event to announce it!)

• You want to build relationships with press and analysts or investors

• Your community seeks exclusive experiences

Choose Sponsorship When:

• You're building market presence

• Category authority comes from association

• You're entering new verticals

• Brand awareness is a primary goal

Audience Engagement

Go Proprietary When:

• You have a highly engaged community

• Direct customer relationships are crucial

• Your audience seeks peer connection

• You need deep attendee insights

Choose Sponsorship When:

• You're prospecting new audiences

• Broad reach matters more than depth

• You're testing market response

• Quick scale is important

Resource Considerations

Go Proprietary When:

• You have an experienced cross-functional event team and a Head of Events with corporate events experience rather than field marketing events background

• Long-term investment is available

• You can commit to multi-year programs

• You have strong vendor and partner relationships

• You have a large customer database to invite

Choose Sponsorship When:

• Internal resources are limited

• You need quick market presence

• Budget flexibility is important

• You want to test before investing

• You do not yet have a large and qualified customer invite base opted in to marketing and event invites 

Making the Hybrid Approach Work

Sometimes, the answer isn't either/or – it's both. Enter The Portfolio Strategy: I love working with customers on building out and optimizing their event portfolios. Here is a sample  strategy which is customized for each company.

• Anchor with a proprietary flagship event

• Support with strategic sponsorships

• Use sponsorships to test new markets

• Create proprietary activations within sponsored events

• Evaluate the event portfolio to make sure it’s covering all of the target personas and funnel stages (or at least feeding them as part of an integrated marketing channel)

Another approach I often take, especially when working with younger startups just testing the water with their event marketing channel is The Evolution Strategy:

1. Start with sponsorships to understand the landscape and start building out the event framework and muscle internally

2. Create proprietary moments within sponsored events and establish strategic partnerships

3. Start with smaller proprietary events like Exec Dinners or roadshows

4. Scale above successful proprietary formats

5. As you build up your customer base and a more regular product launch schedule plus build a community, work towards your own hosted conference to drive internal alignment towards an external goal.

When it comes to Making the Decision: Below are some key questions I always ask:

Strategic Questions

1. What's our primary goal for the next 18-24 months?

2. Where are our target audiences already gathering?

3. What unique value can we bring to the market?

4. How does this fit into our broader marketing strategy?

Practical Questions

1. What internal resources can we dedicate?

2. What's our realistic timeline for impact?

3. How will we measure success?

4. What's our tolerance for risk and experimentation?

Finally - No matter what type of event strategy you’re crafting, I recommend establishing these Best Practices for either path:

For Proprietary Events

• Start with a clear differentiation strategy

• Build strong feedback loops (meet with sales team, survey feedback and ROI analysys)

• Invest in community management

• Plan for multi-year development

• Create scalable formats

For Sponsorships

• Choose partners aligned with your values and target audience

• Negotiate for meaningful activation rights

• Create unique experiences within the framework

• Measure specific outcomes

• Build relationships with organizers and get ahead of sponsorship launch dates so you can negotiate premium booth locations and MPOs.

The choice between proprietary events and sponsorships isn't just about resources or reach – it's about strategic alignment with your goals. Often, the most successful programs combine both approaches thoughtfully over time.

Remember: The best choice is the one that authentically connects with your audience while advancing your business objectives. Start with clear goals, be honest about your resources, and don't be afraid to evolve your approach as you learn.

What I’m loving this week: And for all my favorite vendors and partners visit: Gianna Recommends

Nutrition: I’m currently obsessed with Dr Gundry’s Primal Plant Powder. It tastes like green apple and it so delicious blended with my matcha lattes in the morning (plus I feel like I’m getting in an extra salad!) The powder is a Polyphenol-rich superfood greens blend with 11 of the most powerful vegetable polyphenols to help boost your energy and refresh your skin. It also contains nutrients like vitamin B6, which are important for brain health and can help improve mental clarity and focus. This can help you stay focused and productive throughout the day. I love natural energy enhancers and immune boosters like this!

Corporate Offsites and Retreats: I’ve had so much success partnering with Marco Experiences on corporate Offsites. They have not only been extremely responsive and positive to work with, but shave roughly 20-30% off average hotel budgets for my clients while serving up a variety of approachable options. You can take 10% off their service if you book through my VIP link (or mention my name when you schedule a demo and you’ll receive the 10% discount!). They can even assist with the event planning if you need extra support. Enjoy!

Gifting: It’s gifting season, so I’m re-featuring one of my favorite unique vendors for high quality gifting. I’m obsessed with Ostrich Pillow’s hot water bottle, heated neck wraps, and de-puff eye masks, but they have a variety of products that are the perfect gift for people who travel and appreciate comfort and luxury. Take 10% off you entire order via the code GGOstrich10.

Sweets: Siren Sweets is a delicious and beautiful line of plant-based, gourmet chocolates that are 100% customizable and perfect for gifting and events. Siren is a female-owned Bay Area company who makes their chocolates to-order in small batches. They will add any logo or design directly on their chocolate, making the most delicious gift for your employees or customers, perfect for company events, conferences, and social gifting. Even better, they have a super speedy turn-around and crave-able flavors that are vegan and gluten free. My favorites are Cookies & Cream, and Dark Chocolate Raspberry Almond Sea Salt. They will give you a 10% discount on any order if you name-drop Gianna Gaudini when you reach out to them by clicking here.

Read: Feeling overwhelmed? Check out this great read on the toxicity of over-productivity (I’m guilty as charged and personally trying to take at least one day a week off starting…now!) 

Wishing you a cozy week and as always, reach out if I can be helpful!

XX,

Gianna

Gianna’s Gems: Curating Memorable Executive Dinners: A Guide to Elevated Entertaining

As someone who's planned countless executive and VIP gatherings over the years, I've learned that a dinner is never just a dinner – it's an opportunity to forge or deepen connections, spark conversations, and create lasting impressions and brand affinity. Today, I'm sharing my playbook for designing executive dinner experiences that go beyond the expected.

Why Executive Dinners Matter More Than Ever

In our digital-first world, the art of breaking bread together face to face has taken on renewed significance. Executive dinners serve as crucial touchpoints for relationship building, deal-making, and cultural connection. They're the perfect blend of formal and intimate, allowing for both structured networking and organic conversation. 

When I’ve interviewed executives or high profile individuals to learn what types of events they are willing to attend, the resounding answer is: Exclusive, invite-only events where I can network in an intimate setting with peers. There is such a premium on time these days, that people often won’t commit to an event unless there’s a clear promise or attendee ROI, i.e. I will meet someone interesting or helpful to me, I will not be bombarded by sales pitches, and I will not be overwhelmed by lines and an overload of content.

Format Innovation: Moving Beyond the Traditional

The Progressive Experience

Instead of a static seated dinner, consider a journey:

• Start with champagne and appetizers in a striking arrival space such as a private art gallery or a venue that attendees wouldn’t otherwise have access to (even private offices or homes do the trick here)

• Move to chef's kitchen for an interactive course with a bonus for the chef speaking to each dish and incorporating a theme that’s relevant to the group

• End in a cozy lounge or outdoor space for digestifs and dessert (I love a gourmet s’mores bar and spiked hote cocoa/coffee around a fireplace)

The Collaborative Table - Design an experience where executives participate in the creation:

• Wine blending sessions with renowned sommeliers with a bonus of letting everyone design a label and take home the custom blends as gifts afterwards.

• Chef-guided cooking demonstrations or classes: Wood-fired pizza making is always a crowd pleaser.

• Family-style plating ceremonies

• Team competition a-la Top Chef’s quick-fire competition (in teams) for the appetizer course: Another idea is to have teams compete to create a simple dish such as guacamole to pair with the main course. You can have people sample all of them “blind” at a guacamole bar and vote for the winning recipe.

Setting the Stage: Environment Matters

• Consider unique venues that tell a story: historic mansions, modern penthouses, private museums, yachts, homes or businesses

• Look for spaces with multiple areas to create dinner "chapters" or vignettes for the experience to encourage more networking

• Ensure intimate acoustics for meaningful conversation and keep the music light

• Seek places with compelling views or architectural details. Inspiring people or getting them into a state of awe will open them up to the experience from the get go.

Table Architecture

• For groups of 20 or less, one stunning table creates energy and helps everyone to see eachother. Be sure to design sight lines that encourage cross-table interaction.

• For larger groups, clusters of 8-10 maintain intimacy

• Include conversation catalysts in the tablescape

Menu Magic Beyond Michelin: The New Rules of Menu Design

• Start with dietary preferences, but make them invisible in execution. I love a family-style menu for this reason because it allows people to take what they want from main course and side course options and gives off a feeling of community and shared experience.

• Include interactive elements that create shared experiences

• Layer in local, seasonal storytelling: I once had guests pick ripe figs from branches we brought in and then had a local chef grill them and top them with balsamic and blue cheese live and a la minute.

• Build in sophisticated wine pairings that educate and inspire - I love pairing wines that are local to the event’s location and/or have a great story behind the production. Limited production wines are extra special since they aren’t readily available for retail purchase.

Signature Moments

• Custom cocktails named for company values or achievements

• Family recipes elevated by renowned chefs

• Theatrical presentations that spark conversation

• Take-home elements that extend the memory

Fostering Meaningful Connection with Strategic Seating and COnversation Architecture

• Mix internal and external executives thoughtfully

• Consider conversation compatibility over org charts

• Create balanced energy distribution

• Use place cards with conversation prompts on the reverse (or set a conversation card under the salad plate)

• Open with a powerful welcome that sets the tone

• Plan 2-3 key moments for structured sharing plus time for organic conversation

• Close with a meaningful toast or takeaway

Best Practices for Flawless Execution:

Pre-Event

• Personal outreach to understand unique guest preferences

• Detailed briefing documents for all partners

• Backup plans for weather and other variables

• Run of show run-through for key moments and timing

During Event

• Dedicated team member for VIP support

• Subtle service that reads the room

• Flexible timing based on conversation flow

• Documented capture of key moments (see below)

Post-Event

• Thoughtful follow-up with personalized notes

• Share professional photos within 24 hours

• Gather feedback for continuous improvement

• Connect guests who showed specific interest

The most successful executive dinners aren't just about exceptional food and service – they're about creating an environment where relationships can flourish and business can happen naturally. By thoughtfully designing each element while leaving room for organic moments, you'll create experiences that executives will reference long after the last bite.

Remember: In the world of executive entertaining, it's not about impressing with extravagance – it's about impressing with intention. Every choice should serve the greater purpose of fostering meaningful connection and conversation.

What I’m loving this week: for all my favorite vendors and partners visit: Gianna Recommends

Event Sourcing and Advertising: It’s event strategy season! If you’re looking for event opportunities near you or a platform to leverage for marketing and registration, look no further than Events.com, a two-sided marketplace and platform that helps event planners and organizatins create, promote, discover, and market events. Events.com’s platform helps event organizers seamlessly execute their events and allows event goers to discover, interact, and transact with the events they love. If you need a discount, reach out to me as I’m an advisor and can make a personal intro and work on a VIP rate for you!

Read: Hardwiring happiness. I’m loving this book as I’m definitely of the MO that we can create our reality for the better or worse via our thoughts and intentions. Life isn’t aways easy, and having a brain wired to take in the bad and ignore the good makes us worried, irritated, and stressed, instead of confident, secure, and happy. But each day is filled with opportunities to build inner strengths and Dr. Rick Hanson, an acclaimed clinical psychologist, shows what you can do to override the brain’s default pessimism. Hardwiring Happiness lays out a simple method that uses the hidden power of everyday experiences to build new neural structures full of happiness, love, confidence, and peace. 

Election: How do you talk to your kids about the election? Here’s a great and short read for kids with so. many. Questions: https://www.vox.com/even-better/381410/kids-teens-politics-election-misinformation

Holiday Gifting: Bestowe Gifting is the ultimate solution for all your high-end, customized, and event gifting needs! If you're like me and appreciate the art of thoughtful gift-giving, then you'll love their white-glove service that makes customizing to your brand or event elevated and sleek. Whether you're looking to impress clients or delight employees, Bestowe Gifting makes it super easy, from branding and sourcing unique products to shipping wherever you want. Plus, their commitment to working with artisans and sustainability means you're giving more than just a gift—you're sharing a story. Make your gift-giving stress-free and memorable with Bestowe Gifting, and enjoy 5-10% off your first order of 30 boxes or more by ordering with your very own gifting concierge that will provide white-glove service. Click here to learn more and get your discount.

Have a great week and keep it positive!

Gianna

Gianna's Gems - Your Brain Needs a Break!

Hi there,

As a biology minor, (and Huberman Lab podcast fan) I love brain science… so I was thrilled when a reader shared this great article with me and suggested I work it into one of my blogs (thanks Trish Sowinski!). I hope this will spark interest in the way you think about breaks – both for your own productivity as well as when planning events. I promise, breaks will actually lead to more optimal results for you, even if it’s counter-intuitive in our always-on, more is more culture.

The Science of Stress and Breaks

Alright, let's get our nerd glasses on for a minute. Microsoft teamed up with some brainiac researchers to study what happens to our brains during back-to-back virtual meetings: It's not pretty.

Here's the TLDR:

• Back-to-back meetings can lead to stress buildup over time. It's like trying to stuff too many sequins on a dress – more is not more.

• This stress shows up as beta wave activity in the brain. Think of beta waves as the "I'm stressed and overthinking everything" waves. 

• But here's the kicker: Taking even a short break between meetings allows the brain to "reset," reducing this beta activity.

• In other words, breaks aren't just nice to have – they're essential for keeping our brains from turning into a frazzled web of stress and chaos.

Why Event Planners Need Breaks (Like, Yesterday)

Now, this research might be about virtual meetings, but let's be real – our job is basically one long series of meetings, calls, and high-stress tasks. We're juggling vendors, client and stakeholder expectations, and trying to create magic out of thin air. If anyone needs a brain break, it's us!

When we don't give our brains a chance to reset:

1. We might miss crucial details or make silly mistakes

2. Our creativity takes a nosedive (bye-bye, innovative event concepts)

3. Our stress levels skyrocket faster than a champagne cork at midnight which might make us more susceptible to illness (not good for the project), or giving us a short-fuse (not good for relationships)

By trying to squeeze more in, you may ultimately end up with results that are suboptimal or worse, that you regret which causes you MORE lost time in the long run.

The Art of the Strategic Break

So, how do we give our brains the breather they're begging for? Here are some of my tips, backed by science:

1. The 10-Minute Rule: Microsoft's research showed that taking even a 10-minute break between meetings can help your brain reset. So, when you're scheduling your day, build in those 10-minute buffers!

2. Pomodoro Method: I love using this for task-blocking during the day. You set a timer (like a red tomato one, hence the name) for 25 minutes, and focus 100% on one task. When the timer goes off, you must take a break and do anything to unwind for five before starting the next task block (like watching Marcel the Shell on youtube - don’t judge).

3. Meditation / Yoga: The study found that meditation between meetings led to more relaxed brain patterns. Try a quick mindfulness session using apps like Calm or Headspace. Yoga Nidra Deep Rest is another great method my husband swears by, though I’ve never gotten into it (sorry honey!)

4. Nature: Step outside for a quick walk. Research shows that nature can boost creativity and reduce stress. Bonus: If you weed your garden, you also get beneficial probiotics from the soil which will also reduce stress and enhance well being!

5. Move: Do some stretches, calf raises, or strike a yoga pose like cat-cow to improve blood flow and circulation. Getting your blood flowing helps your brain too!

6. Social Time: Chat with a colleague or friend. Human connection can work wonders for your mood and productivity. Five minutes of taking a break to connect may end up saving you time in the end by refreshing and re-engaging you after a pause. Plus, if you add in some laughter, it is a natural antidote to stress.

Putting It Into Practice: Event Agenda Edition

Now, let's apply this brain-saving wisdom to event agenda planning:

1. Build in breaks for your attendees. I recently spoke with an event planner who said her client cut all the breaks/social elements out of an internal event to “optimize the ROI by jamming in as much content as possible”. The result? Attendees were not engaged, didn’t learn as much or enjoy the event as much as they did previously (as indicated by survey results) and they didn’t even save much money by cutting the breaks and fun elements.

2. Vary session lengths to keep energy high. Mix it up with some shorter, punchier sessions and nix the 60 minute keynotes. My favorite formats to mix in include:

•  Lightning sessions where each speaker just has five minutes to get their concept across giving you a “snack” rather than a full deep dive.

• Community-share-circles featuring customers sharing their personal stories and opening up discussion with fellow customers/prospects

• Crowd-sourced content and unconferences

• AMA’s

• Talk-Show format

3. Include "reset" activities between sessions – like meditation or stretching breaks, “sandboxes” where attendees can explore interactive, sensory experiences, or even having quiet rooms for people to chill out and nap or get a foot massage to recharge!

4. Give an hour and a half (or more) for meal times so people aren’t rushed and have time to eat, socialize, even do a quick walk before sitting down for the next session. Plus, this is when many of the most important connections are made, not during content sessions, so don’t skimp on the meal breaks.

5. Consider adding nature elements or outdoor sessions if possible. Fresh air and greenery does wonders for the mind and keep people awake, inspired, and engaged.

The Gianna Gem Takeaway

Remember, taking breaks isn't just self-care – it's a science-backed strategy! It's like giving your brain a mini-spa day between the chaos of event planning and I can guarantee it’s going to make you feel better and do better in the long run than powering through like a martyr.

The next time you're tempted to eliminate a break to save time, remember what the brainiacs at Microsoft discovered. Your events (and your stress levels) will thank you!

Keep shining and giving that beautiful brain of yours the breaks it deserves.

~Gianna

P.S. I'd love to hear your favorite ways to take a break or incorporate breaks into your event planning. Drop me a comment or slide into my DMs with your best brain-refreshing tips! Let's create a revolution of well-rested, super-creative event planners!

Gianna's Gems - The Power of Relationships in Event Planning

Hi there,

This week I was lucky enough to literally have a front row seat at the SF Jazz performance of John Beasley’s Monk’estra, a big band orchestra that performs the pieces of Thelonius Monk. They kicked off Thelonius Monk weekend at SF Jazz, a tradition I’m proud to say was founded by my father and one that I hope continues indefinitely! As I sat close enough to high-five the woodwinds section of the band, I found myself overwhelmed with inspiration and awe as the performers listened to each other, took turns improvising and performing solos, and watching Beasley both play the piano and jump up between his part to conduct the orchestra with such enthusiasm it was contagious. It reminded me of leading a team to plan an event and how critical it is that everyone works together in harmony, sharing credit and taking turns carrying the baton to create beautiful music (aka the event).

This week’s Gem is about the key ingredient to successful event planning: Relationships….and why cultivating strong connections is the secret sauce to creating unforgettable experiences whether you’re a Brand Leader, Agency member, Freelancer, or Solopreneur.

Why Relationships Matter in Event Planning

Picture this: You're planning a massive product launch event. The venue's booked, the catering's planned, and your tech setup is state-of-the-art. But here's the kicker – without solid relationships, you're building a house of cards that could topple at any moment. After all, events are only as good as the people behind them and if even one team member isn’t happy or working collaboratively, it can affect the entire program.

Agencies and Clients: A Match Made in Event Heaven

Let's start with the dynamic duo of agencies and clients. Why is this relationship so crucial? It's all about trust, understanding, and shared vision.

For agencies (or solopreneurs):

• Building strong client relationships means repeat business. I’ve been interviewing agency members about what drives new and repeat business for agencies.  The unanimous answer: by building solid relationships and trust with their clients and delivering consistently.

• Understanding your client's brand inside and out leads to more authentic, impactful events, but knowing them personally helps you navigate and understand the nuances when it comes to solving their pain points, managing stakeholders, and flexing your style to meet their needs. I’ll never forget my mother, who owned her own interior design business, telling me once that she was delivering samples and ideas to a client who had a very different aesthetic from her own, but it was important to flex to meet the client’s style. That’s what a good event partner does - maintains strategic direction and guidance through the process, while personalizing to each unique client. After all, it wouldn’t make sense to propose the same type of event experience and style for C Level banking executives as to Gen Z creators.

• Open communication channels make problem-solving a breeze when (not if) hiccups occur. The biggest downfalls I’ve seen with agencies is not communicating when something has or is going awry for fear of upsetting the client. Most clients would much rather have up-front communication and be involved in the problem-solving, than hear about an incident after it’s too late for damage control.

For clients:

• A trusted agency or solopreneur becomes an extension of your team, not just a vendor and can provide you with a wealth of industry knowledge and creative ideas.

• Long-term relationships often lead to better rates and priority service, so maintain relationships with your top partners even when you aren’t under water. 

• Remember to listen to your agency team members rather than assuming you have all the answers. When you ask questions, you’re saying, “I don’t know everything, but I’m willing to learn.” That’s powerful, and people walk away from the conversation feeling validated and respected. it signals you’re there to learn and grow with them and this often leads to the most powerful outcomes.

• An example of how I put this into play is I often have a team member start our team meetings with a quote that resonates with them. It’s a great way to make sure everyone’s voice is heard in meetings and also provide insight into what might be on people’s minds, or their deeper values/passions.

The Client-Freelancer-Employee Trifecta

Now, let's talk about the magical trio of clients, freelancers, and employees. This relationship is like a well-oiled machine – when it's running smoothly, it's pure synergistic delight.

For clients:

• Treating freelancers and employees well ensures loyalty and peak performance. Listen as much or more than you speak because when you listen, people feel valued. That’s the kind of energy that makes teams exceptional.

• Happy teams are more likely to go above and beyond, turning good events into great ones.

• Building and maintaining a reliable network means you always have top talent at your fingertips and can staff up quickly when needed if you’ve invested ahead of time in building and maintaining relationships.

For freelancers and employees:

• Understanding a stakeholder's vision makes it easier to exceed expectations. I never start a program until I understand exactly what the client believes success looks like (and then I aim to exceed that in every way)

• Positive working relationships reduce stress and make the job more enjoyable. Event planning is often ranked in the top 5 most stressful jobs, so as a leader in our industry, I’m always looking for ways to change this statistic. Take time to meet with your freelancers outside the office for lunch or coffee, get to know them outside of just work meetings, build inside jokes and learn what makes each team member tick, be it playing Mariah Carey when you’re in the War Room, or making sure there’s Diet Dr Pepper backstage.

Events: The Ultimate Team Sport

Here's the thing, folks – events are not a solo act. They're a beautiful symphony of collaboration, and every player needs to be in tune.

Why teamwork makes the dream work in events:

1. Diverse skills come together to create magic. (Your AV tech and your florist might not speak the same language, but together they create ambiance!)

2. Quick problem-solving requires trust and open communication.

3. The energy of a well-coordinated team is infectious and elevates the entire event.

4. Shared successes (and challenges) build stronger bonds for future projects.

My Gianna’s Gem takeaway:

Remember, in this industry, building trust with your network is your net worth. Cultivate those relationships like they're the most precious flowers in your garden. Nurture them with respect, open communication, and maybe the occasional coffee or cocktail.

When you prioritize relationships in event planning, you're not just creating successful events – you're building a community, a support system, and a recipe for long-term success.

So, here's your homework: Reach out to a client, colleague, or vendor you haven't connected with in a while. Ask how they're doing, share a funny industry meme, or just say thanks for being awesome. Trust me, it's these little gestures that build the foundations for event planning greatness.  Until next time, keep shining bright and building those beautiful connections!

Gianna recommends (and for all my all-time favorite vendors and partners visit: https://www.giannagaudini.com/gianna-recommends):

• Zbiotic drink - One of my best girlfriends just shared her secret to how she attends wine-filled sales dinners and manages to never get a hangover (seriously, I was all ears!) She told me about Zbiotic, a drink that’s created from scientifically tested bacteria that help process alcohol faster (see how it works). So…I tried it and low and behold, woke up feeling fresh as a daisy! I’m sold. And with this link, you can take $20 off the product and put it to the test yourself before holiday season sets in in earnest!

• Podcast - Joe Rogan interviews Naval Ravikant: How to live your life in a happy way, while also retiring early. Lots of amazing gems in here. I listened to the entire thing and found myself writing down and pondering a lof of the great wisdom shared. 

• SF Jazz - I’m such a fan of this venue and the performances. But the best kept secret I want to share with those who don’t live in San Francisco it the brilliant ability to view every performance online!  You can get an online viewing membership here for just $7 a month and enjoy great video content streamed live from every performance.

• Nourish: I’ve been hearing promos for : AG1 for years and finally decided to give it a try. My only regret? Wish I’d done so sooner! It is delicious, so easy to add to my routine, and easily adds over 30 vegetables to my diet via a simple drink. I mix mine with matcha in a tea and it’s amazing. They also have packets that you can travel with which are perfect for those plane rides where you really want some nutrients without having to eat a huge salad.

Priceless Events - My secret sauce.

Hi there,

This week I’m going to address an AMA question from a follower:

Hi Gianna, My name is Dan (false name provided here for anonymity) and I work in tech. Our events are mainly catered to senior executives, often intimate retreats of 100 people or less. Can you share more on how to personalize the experience or which activities to consider for an audience that can buy anything they want? Thinking of cool swag for this audience without being wasteful has become increasingly more difficult. Are there any cool brands you love?

I love this question because this is my specialty: How to add real value that doesn’t equate to just throwing caviar and Dom into the mix (nobody does this anymore anyways for optics reasons). For an audience that can "buy anything," the key is to focus on experiences, connections, and exclusive access that money alone can't easily buy. 

When planning events for this type of audience, focus on providing unique, transformative experiences that offer: exclusive access or information, networking opportunities with equally accomplished or interesting peers, the opportunity to make an impact or achieve transformation, access to speakers and experiences that can't be easily purchased…and be sure to personalize the experience!

Remember, for this audience, the value often lies in the rarity, personalization, and transformative nature of the experience rather than just its luxury or cost. A common mistake is that people think they need the big name speaker or fancy hotel venue, when maybe it’s actually access to a specific company’s headquarters, a meal cooked together in a private chef’s home, and networking with others that they wouldn’t be able to curate themselves.

Below are a few ideas for events that cater to this need:

1. Intimate Thought Leadership Gatherings:

   • Small, curated dinners with world-renowned experts, thinkers, or leaders

   • I love a Jeffersonian-Style format to encourage a group conversation. Topics could range from future trends to personal growth to longevity and wellness.

2. Exclusive Behind-the-Scenes Experiences:

   • Private tours of normally inaccessible places (private art collections, space centers, movie sets, private wine caves)

   • Backstage access and meet-and-greets with performers/athletes at major cultural or sporting events

3. Collaborative Philanthropy Events:

   • Hands-on volunteering experiences in exotic locations

   • Impact investment workshops with direct access to innovative social entrepreneurs

4. Bespoke Skill Acquisition Retreats:

   • Masterclasses with world-class artisans or athletes (fly fishing, watchmaking, culinary, wine, golf, falconry)

   • Intensive learning experiences (e.g., space training, survival skills)

   • Racing exotic cars with professional drivers

   • Heli-skiing, Running or cycling with Olympic athletes

5. Exclusive Preview and Beta-Testing Events:

   • First access to groundbreaking technologies or products

   • Opportunity to influence product development of luxury brands

   • This is also a great gift to address that topic above! I remember gifting Google Glass at events which was very high-valued to our audience as it wasn’t publicly available for sale.

6. Ultra-Personalized Wellness Retreats:

   • Cutting-edge health diagnostics and personalized treatment plans (My favorite brand is Canyon Ranch for their holistic and precision medical approach. See my Gianna Recommends for more details)

   • One-on-one sessions with leading health and wellness experts

   • Cold plunging and sauna with gurus

   • Meditation and yoga with influencer gurus in the space

7. Cultural Immersion Experiences:

   • Private concerts with renowned musicians in iconic locations

   • Curated art experiences with famous artists or curators (Think private tour of George Lucas’s art museum and then ask every attendee to share their favorite piece of art for a fun ice-breaker)

8. Culinary Journey Events:

   • Around-the-world tasting experiences with Michelin-starred chefs (I once attended an event hosted by Nespresso where they featured a 10 course meal where each Michelin-star chef prepared a course featuring a flavor of Nespresso!)

   • Foraging and farm-to-table experiences

   • Cheese, Pasta wine making with famous artisans (I once had a group of Google Executives make mozzarella with Michael Chiarello in his home in Napa and then share lunch with him there alfresco!)

When it comes to gifting, I always prioritize quality over quantity, and something they will use that features your logo. Tie it in with the theme of the event. I.e. if you are doing an outdoor adventure, a high quality Arcteryx jacket branded with your logo is something they will wear often and remember the experience they had with you. 

I also like to offer personalization. TED is famous for its gifting program, and they cater to a very high profile audience. TED always allows their attendees to select which gifts they receive, selected from sponsors like Theragun or high-end luggage brands. 

Finally, consider an on-site VIP giveaway shop where guests can select anything they want and you will package it and ship it home to them. Offer a selection of items for their spouses, kids, pets and they will love you as it gets them off the hook for having to pick up a gift at the airport!

If you need assistance with this type of event and don’t know how to approach it, I’m here to help.

Never Plan An Event Without this.

Hi there!

In speaking with new clients, I’m often shocked about the lack of a single SOT (source of truth) outlining the purpose of an event and why they are planning one. So for this week’s Gianna’s Gem, let’s talk about the importance of establishing an Event Brief before you start creating a pinterest board or reaching out to your first speaker.

Creating an Event Brief is crucial for the success of any event, whether it's an offsite, a product launch, or a large-scale conference, tradeshow, or even a dinner series. Creating a crisp, comprehensive 1-2 page Event Brief is important to establish a solid foundation for the entire event planning and execution process. 

It becomes your roadmap, guiding all aspects of the event and ensuring that everyone involved (both internal and external vendors) work towards the same goals.

Establishing this level of clarity and organization is one easy way to significantly increase the chances of hosting a successful and impactful event.

Need more convincing? Below are the benefits to establishing an event brief:

1. Set Clear Objectives and Measurable Outcomes:

• Includes/defines the purpose and goals of the event

• Ensures all stakeholders are aligned on KPI’s are and what success looks like

• Provides a basis for post-event evaluation (ROI/ROO)

2. Scope Clarification:

• Outlines the size, budget, and key elements to include in the event

• Helps prevent scope creep during planning and execution (see last week’s Gianna’s Gem’s on managing this via Cost/Schedule/Features method!)

3. Target Audience Identification:

• Clarifies who the event is for and who is is not for

• Clarification on key audience/s guide decisions on content, format, and marketing strategies

4. Resource Allocation:

• Helps in estimating and allocating budget, time, and team resources

• Aids in identifying potential for external support via freelancers, consultants or agency partners

5. Consistency in Communication:

• Serves as a reference point for all team members and vendors

• Ensures everyone is working with the same information

6. Risk Management:

• Identifies potential challenges or constraints early

• Allows for proactive problem-solving and contingency planning

7. Team, Stakeholder and Vendor Briefing:

• Helps share details internally, specially when onboarding new team members to the project

• Acts as a proposal document for getting approval from decision-makers

• Helps in securing necessary support and resources

• Offers clear guidelines for external partners and suppliers and obtaining accurate quotes and proposals

8. Creative Direction:

• Sets the tone, theme, and style of the event

• Guides branding and design decisions

9. Budget Management:

• Provides a framework for cost estimation and control

• Helps in prioritizing spending based on event objectives

10. Post Event Analysis:

• Post-Event Analysis:

• Provides a benchmark against which to measure the event's success

• Facilitates meaningful post-event reporting and lessons learned

• I also like to include links to previous event iterations surveys/photos in Event Briefs as a reference point.

There are organizations, like Amazon, which will not allow any project to move forward without a brief. This may sound extreme, but is great organizational hygiene for all the reasons outlined above. 

If you’re not sure what to include or where to start, shoot me a note and I can share my template with you. Go get ‘em!

Cost, Schedule, Features - Pick Two.

I've been spending a lot of time with founders, product marketers and most recently attended the 2024 Engineering Leadership Conference, which has me thinking a lot about a phrase my father (A former CTO and engineering leader) shared with me when I was early in my career. So this week’s Gianna’s Gem is all about trade-offs and how you can apply this phrase to stakeholder management for event planning!

The phrase he taught me was: "Cost, Schedule, Features - Pick Two!" 

The concept is well-known in project management and product development (my husband’s profession). It's often referred to as the "Project Management Triad" or the "Triple Constraint." 

To break down how it can apply to event planning, here is an overview of the Triad:

1. Cost: The budget or resources allocated to the event.

2. Schedule: The time frame for planning the event.

3. Features: All the details, bells and whistles, features, demos, breakout sessions, gifting, you name it!

The theory behind "Pick Two" is that in any project, you can optimize for just TWO of these factors, but doing so will inevitably affect the third. 

For example:

• If you want to stay on or below budget, and stick to the event’s planning schedule, you might have to reduce the event quality or the details, bells and whistles that you’re planning.

• If you want all the fun details AND a quick turnaround, it’s possible, BUT, it’s going to cost you more (you can always throw more labor at things!) This one I use often when I get requests to keep adding on, and when I share that YES, it’s possible, but will cost more budget, the requests are usually mitigated.

• If you want all the fun details BUT at a low cost, you may need to sacrifice your timeline or event date (ie. plan your wedding on a Wednesday rather than a prime Saturday!)

When working with clients and stakeholders, rather than saying no to requests, which rarely goes over well and isn’t a win-win, I instead suggest trying this approach. 

Most stakeholders understand that it's unrealistic to expect an event to be cheap, produced on-time, on the ideal date and fully featured with zero sacrifice.

This principle will help your team make informed decisions about event priorities and to set realistic expectations. It's a reminder that compromises often need to be made in event planning and execution.

Below is a detailed example for those who want more than the TLDR:

EVENT: Annual Tech Industry Conference

1. Cost:

• Venue rental: $50,000

• Catering: $30,000

• AV equipment: $15,000

• Speaker fees: $25,000

• Marketing: $20,000

• Staff: $10,000

• Total budget: $150,000

2. Schedule:

• Planning phase: 6 months

• Event duration: 2 days

• Post-event follow-up: 1 month

3. Features:

• 500 attendees

• 5 keynote speakers

• 20 breakout sessions

• Networking cocktail hour

• Product demonstration area

• Live streaming of main sessions

• Mobile app for attendees

• Professional photography and videography

Let's look at how "picking two" might affect the third:

Scenario 1: Prioritize Cost and Schedule

• Reduce budget to $100,000 and keep the 6-month planning timeline

• Features affected: Fewer attendees (350), 3 keynote speakers instead of 5, 15 breakout sessions, no live streaming, simpler mobile app

Scenario 2: Prioritize Schedule and Features

• Keep the 6-month timeline and all planned features

• Cost affected: Budget increases to $200,000 to accommodate all features in the short timeline (e.g., rush fees, premium venue booking)

Scenario 3: Prioritize Cost and Features

• Keep the $150,000 budget and all planned features

• Schedule affected: Planning phase extends to 9 months to allow time for cost-effective solutions (e.g., early bird discounts on venue, time to negotiate with vendors)

Pretty simple, isn’t it? Cost, Schedule Features…Pick Two. 

Happy prioritizing!

AI and Cake?...

Hi there!

People loved last week when I shared how AI can assist with events. These GenAI tools offer basic event frameworks and templates for ROI, etc. 

This is GREAT news as it democratizes playbooks for events so that more people/companies can leverage them to meet their goals. But it got me thinking…These frameworks are a lot like cooking recipes!

Hear me out…

Let’s say we want to bake a cake. Recipes now make these tasty treats accessible to all by providing a blueprint for how to create an outcome (aka cake). Similarly, you can now input what your goals are with an event into a GenAi and get a basic framework for how to go about planning.. 

But…just like these #nailedit cakes, following an AI-generated blueprint doesn’t mean you’re automatically going to end up with an effective event.

Just because you have a “recipe,” there are still many variables when it comes to how the finished product turns out (I mean, have you seen some of those #nailedit cakes?): 

There’s the quality of the ingredients (and whether any fresh ingredients are in season).

The quantity of each ingredient that needs to be added (you wouldn’t want to add 2 cups sugar and 2 teaspoons salt), so cake recipe must be specific.

The order in which you follow the recipe and mix the ingredients together, the temperature in which you bake the cake, and finally, how you serve the cake and present it. 

Would you enjoy a piece of cake served to you on a dirty plate, or without a nice plate and a fork? 

And finally, if the goal of baking the cake was joy, who are you eating it with? 

Happiness takes pleasure and adds people, so a cake eaten alone may have the opposite of a cake shared with others.

This week’s Gianna’s Gem is about why How you plan an event is as important as the framework that you use for your strategy in ensuring a positive outcome. 

Let’s break it down using the cake metaphor:

Quality/Quantity of the Ingredients: 

Quality is one of my favorite ways to ensure a successful event and should be considered in everything you’re planning: The quality of attendees, of your content and speakers, or your swag or gifting, your food and beverages, and your venue. 

When planners try to do too much, invite too many people, produce too much content, etc. I often see quality sacrificed and as a result, the experience suffers. Worse, it could result in a negative brand perception, impact deal renewals or closures, or create low NPS and negative word of mouth. 

Consider where you want to focus and make sure those areas really shine, that’s the blueprint for your budget. I had a friend who stopped giving away free food at his event because he didn’t have the budget to produce high quality food and so his event survey scores always tanked as a result. Instead, he started bringing in local vendors and letting attendees buy their own food. 

He also let sponsors provide F&B experiences or hosted meals, which led to wins for the local economy and even with no “free meals”, the scores on surveys went up! 

If you don’t have time or budget to hire and train high quality speakers, why not host Unconference-style sessions? Studies have shown that event planners can only predict what content attendees want to hear about 40% of the time! 

By allowing attendees to share what they want to learn about IRL and then volunteer to lead community sessions, you are learning what your audience cares about and driving engagement by enabling them to be experts and forge bonds by sharing their knowledge with peers. It also saves a lot of planning time and budget for planners!

Rather than trying to get as many attendees as possible to your event, consider who you really want there and why and consider reducing your invite list, using the saved budget to provide higher quality accommodations or food/gifting. 

These smaller events where attendees are highly curated often lead to excellent outcomes because attendees are carefully curated and form bonds that last beyond the event since they have more time to get to know each other, and the extra budget allows planners to create a more memorable experience for them.

Adding Ingredients in the Right Order and Understanding How to Serve and Savor it with Others. 

Now you have the right people, and the right speakers… but that doesn’t guarantee a successful event.

Consider the attendee journey and the order in which you present activities, sessions, and meals at an event. There is not one “right” order, but you need to be clear on what your goals are and how the correct ordering will impact your results. 

For example, when I used to produce Google Cloud Next, we would often plan the Hands on Demos and “Genius Bar” right outside the keynote and technical breakout rooms so that attendees would first hear about our product launches or watch a technical demo, and could then walk out the session right up to get a hands on demo of the product, or ask an expert a question after a demo. 

Consider openings and closing and make sure you don’t open with a “pain point”. I remember attending a TED Women event where they hosted the opening keynote in the evening because they knew many women were mothers who had to travel that day and couldn’t get to a morning or afternoon session for Day 1. 

To “set the scene” for the experience to come, they tray-passed champagne, chocolate and caviar to attendees as they entered the General Session room. 

Have you ever attended a keynote that starts with champagne, chocolate and caviar? I hadn’t either, but it sure made my neurochemistry light up and go on high alert because this was unique and different and quite delightful, especially given it was the evening and the session would go right into dinner afterwards, so some light snacks and champagne were a perfect appetizer to the socializing to come!

Share the cake to get the most out of it!

Have you ever eaten a cake by yourself? It’s not nearly as fun as sharing it with friends and family. 

Cakes by nature are meant to be shared, so be sure to share them properly. 

When you serve a cake, consider all the details: 

• What will you use to slice it and serve it? 

• Do you need candles (is it a birthday), and does it pair well with ice cream? 

• If it’s a very sweet cake, does it need some salty icecream to offset the sweetness? 

• What temperature should the cake be at - does it taste better warm or cool (i..e cheesecakes are NOT good warm, but a molten lava cake sure is!) 

These small details can make or break the enjoyment of a cake, just as thinking through every aspect of how you execute the details of an event can make an experience exceptional for an attendee, or fall flat. 

Don’t underestimate the details! Poke holes at your plan and walk through the Run of Show several times to make sure you’ve thought through everything. Athletes do this with “mental rehearsal” so they can envision exactly how they will perform and nail it.

And remember - if you’ve gone through all the trouble to produce an excellent event, by all means, it’s better shared! 

In this day and age, it’s easier than ever to automate content from events. 

Leverage speaking sessions in podcast or audio format and share on your website, or newsletter. 

Hire a photographer and share photo albums with attendees. 

I once hired a famous professional photographer to take headshots of CEO’s at my Founder’s Summit and they had these as digital “gifts” after the event which were useful, unique, something they couldn’t have purchased themselves, and reminded them of the premium experience they had with us. 

I also make sure my company’s branding is generic rather than “event-specific” so we can use the beautiful photos of our stage for marketing materials and our website. Even if you have a private, exclusive event, take notes and extract key learnings to share with attendees afterwards, or with your internal team, who often can also benefit. 

And there you have it! The basic “recipes” for events. Be thoughtful, add a human touch, and by all means, make sure everything is high quality and well-executed!

Now…I think I will use the apples I just harvested from my garden to bake an apple cake with my son!

AI for Events - everyone says they’re doing it but does anyone really know what it is?

AI is the buzzword of the year…and I’m pretty sure I’m not the first piece of content you’ve read this week that’s focused on it. 

“A.I. is like teenage sex,” says Frida Polli. “Everyone says they’re doing it, and nobody really knows what it is.”

Maybe that’s a bit of an exaggeration…but I still think it’s worth diving into practical applications of AI can help with events. TLDR; I prefer to liken AI as a “co-pilot” rather than replacement for humans…at least for now!

There are diverse perspectives regarding the use of AI and whether it will replace human capital in its current form. I still remember attending a TED event in Vancouver where scientist, Kai Fu Lee presented on AI and the future of work. 

I’ll never forget when his slide which listed ten careers he felt would NOT be replaced by AI. 

The two I remember vividly were: 

1) CEO 

2) Event Professional

These roles were said by Kai Fu to be AI-proof because they require a high degree of emotional intelligence to navigate the high-touch, complex, interpersonal navigation required for the role. 

A great Head of Events is like the Conductor of a Symphony Orchestra who takes many instruments and leads them to do more than simply play notes. A great conductor inspires with passion, inflection and harmony in the individual musician, causing them to listen to each other and create a body of music that moves both those listening and those playing.

AI is like a highly intelligent intern to support your event planning. In today’s climate of reductions in workforce, remote teams, and a demand for  great ideas, often without a team in the same office, AI can help generate ideas, frameworks, review data, or cut back on monotonous tasks that don’t require a high level of human oversight.

Below are the top ways I’m currently using AI to support my clients and my own practice and a few vendors you might be interested in checking out:

Timeline and task management:

AI can create detailed timelines and task lists, automatically updating and adjusting schedules based on progress. It can send reminders and flag potential conflicts or bottlenecks.

I love Anthropic’s Claude Pro for this! I’ll upload a few key documents and it can help combine and organize my key dates. It does still take my oversight to establish which are true “break points” and check for accuracy (think spell check - you still review the suggestions), but can help get the process started, which is often the hardest task.

AI-enhanced project management tools like Airtable, Asana, Trello, or Microsoft Project are also great and I have a sweet spot for Airtable since I formerly led their events and leveraged Airtable as a relational database that established relationships and dependencies between work streams on my events and flagged this to us once we programmed in the AI to do so.

Venue and vendor selection:

AI can analyze large datasets of venues and vendors, matching them to your event requirements, budget, and preferences. It can provide comparisons, ratings, and recommendations based on past events and reviews. I love BoomPop and Events.com for finding venues, evaluating competitive events and sponsorship opportunities.

Guest list management and communication:

AI can assist with creating and managing guest lists, sending personalized invitations, tracking RSVPs, and handling guest inquiries through chatbots or automated responses.

Check out my favorite platform for this, Gatsby, and if you mention the code: GIANNAISAWESOME20, they’ll even give you 20% off your first year with them! Gatsby can also configure your table seating plans based on “personas” and “rules” you create. I sure could have used it for my wedding!

Budgeting:

AI can help forecast costs, track expenses in real-time, and estimate budgets based on inputs like venue contracts and menus. It can also analyze past event data to predict potential budget overruns and areas for optimization.

That said, I have found that it often takes a hum Event Pro to optimize budgeting when it is customized and takes into account nuances that only a planner would know (like this specific venue over-serves by 5% and/or attendees at my company generally skip the breakfast, so we budget for 75% of the attendee count for that meal). But eventually, AI will get smart enough to learn this as well!

Offsite and experience design:

AI can analyze attendee data and inputs from planners (like cost, desired activities, location, personas and preferences) to suggest personalized experiences, such as tailored session/speaker recommendations, networking or activity opportunities, or menu options. It can also help create custom event apps or interactive elements to enhance engagement.

I love platform MarcoExperiences for this (drop my name and Marco will give you a discount). Others I have tried and enjoy are BoomPop and Retreat. For virtual offsites, I love working with TeamClass to plan custom activities based on what has resonated with attendees most in previous events (they will also give you 10% off if you mention my name). 

Content Generation, Capture and Repurposing:

Honestly, this is a whole other blog post! In short,  AI is excellent for drafting outlines for content, suggesting topics and speakers, and finding ways to “atomize” your content post-event. 

I love the platform Gradual for customizing content for specific community members and personalizing sessions and content to meet attendee needs (drop my name for 10% off their services). Even OpenAi uses Gradual for their virtual events, so you know the Ai is high quality.

There are bespoke platforms to help with Automated transcription and translation (i.e. Otter.ai), AI-powered speech recognition can transcribe speeches, panel discussions, and presentations in real-time or post-event. 

AI algorithms can analyze long-form content (such as conference talks or day-long events) and generate concise summaries to use for post-event reports, social media content, or quick recaps for attendees (check out Hubilo’s snackable content hub and use my discount code for 10% off here). Similarly, AI can analyze video footage to identify key moments, based on factors like audience reaction, speaker emphasis, or specific keywords and then create highlight reels or short clips for social media. It can also be used to personalize content recommendations for individual participants (and so much more)! 

If you’d like my help navigating the brave new world of leveraging AI for your events, help auditing your current program or event tech stack, shoot me an email and let’s connect!

Offsites are the New Offices - How to Optimize Them

This week’s Gianna’s Gem is on Optimizing your Offsites.

But First…Why they Matter:

• Forbes recently published a study that 81% of corporate millennials consider in-person communication to be vital to their success. With the new reality of remote-first workplaces, offsites become a critical bridge to drive collaboration and business success.

• Offsites are beneficial for creating new relationships or creating cross-functional alignment, and also strengthening current relationships within one’s own team/org.

• Offsitesinspire new ways of thinking and ideas that will help a company succeed. Remember my post about Steve Jobs getting his best ideas while on vacation? There’s something about stepping out of our regular environment and away from our computers that enables our minds to find the space to think bigger and more boldly, especially when we can brainstorm and feed off other colleague’s ideas. In fact, ~34% of workers have claimed getting their most creative ideas while on a company retreat. 

• Fun Fact: Company retreats have been so successful in forming bonds and promoting innovation, that some companies are considering purchasing destinations to provide offsites throughout the year.

If I’ve convinced you that offsites are important for your company’s growth and employee productivity and retention, read on for how to optimize them:

Offsite Optimization Step 1: Establish a Theme to Focus Agenda and Activities

Depending on the demographic, size of the group, location, budget,  etc, it’s helpful to establish a theme/purpose for each offsite to help tie the experience together. Here are some examples:

• Adventure: Promotes team-building and bonding and also inspire problem-solving muscle-building. Great for extraverted and competitive teams like Sales, and also for teams from the same org. Activities could include:

• Escape rooms, Ropes courses, Scavenger hunts, Kayaking, Hiking, bike touring, bob-sledding, dude-ranch activities 

• Leverage speakers like Mount Everst climbers or other athletes who have blazed trails, or have former olympic or well-respected athletes lead an activity session for a special magical moment (I’ve had Olympic swimmers, bikers and runners lead Executives in group exercise in the am before and it was a peak experience for them)

• Thematic enhancements: Make your own trail mix bar, personalized bandanas and/or cowboy hats, ice baths, branded canteen water-bottles

• Creative: Excellent for creative, brand, comms, or experience teams (also engineers), teams with more introverts, or executives

• Art classes (painting, pottery, etc.), Cooking, mixology or winemaking, Improv/comedy workshops, Music-making, weaving, writing class, etc.

• Use an icebreaker on a related theme such as: Visit an art gallery and have everyone share which is their favorite painting and why.

• Gifting - custom aprons, label/bottle wine produced by the team in a custom “blend”

• Volunteering / Give-Back: Great for people/comms teams, holiday offsites and organizations who value giving back to community (also great for brand building)

• Community service i.e. home-building, graffiti cleaning, mentoring local students, Environmental clean-up efforts, or team shopping competition for family’s wish-lists around the holidays

• If you’re in a local community for the event that is not your own, welcome local vendors in for a “local gift bazarre” and allocate a certain amount of budgetfor purchasing a gift from local vendors. If the offsite is in your own community, donate any materials/food/swag from the event to local community afterwards. 

• Wellness: Great for teams who have just completed a major project, event, initiative and need some R&R. Also great for teams who are burned-out or need to recharge.

• Ideas include: Yoga or meditation retreats. Spa days, acupuncture (they even have mobile acupuncture now), sauna/ice bath, healthy foods and beverages: spa water, mock-tails, bone broth bar, make you brown tea sachets, or foraging in the forrest for adaptogenic herbs and flowers to add to food

• Gifting may include: branded eye masks, heating pads, scented essential oils (or blend and take home from the event), and healthy snacks/treats.

Offsite Optimization Step 2: Establish Goals and Priorities:

Assigning a weight to each goal which will help advise how you structure the agenda:

• What % of the offsite if dedicated to bonding/teambuilding? 

• What % of the offsite if dedicated to business needs (strategy, education/training, creative ideation, etc)? 

• What % should be focused on cross-fuctional networking?

Offsite Optimization Step 3: Establish Your Budget, Planning Timeline and Plan for Execution:

• Determine your budget (per attendee) and then you can back-into which locations, dates, and activities are realistic for your team/company. This helps reduce the amount of options + constraint often leads to better focus and creativity.

• Establish dates for the offsite, lock them in via contract/calendar holds and start planning communication and logistics backwards from there. Make sure you get a save the date and RSVP out ASAP to confirm attendance so you don’t pay an attrition penalty.

• Determine whether to use an event pro (like me) to assist with strategy/planning, or leverage internal team, or an external offsite planning SAAS platform (see Gianna Recommends for vendor suggestions)

Offsite Optimization Step 4: Evaluate the Success of your Offsite, and establish a frequent cadence of offsites

• The end of your offsite is only the beginning! Make sure you measure the success of the offsite (email me if you need help with how to do this), so you know what resonated most/least with attendees.

• Establish an annual offsite calendar/cadence so you can get ahead of booking optimal dates/locations, maintain a drumbeat of social connection, innovation and company bonding, reduce budgeting (further out usually means better rates), and signal to attendees that this is a normal operating expectation.

In summary, when planning, consider: Team preferences and personalities, company culture and goals, budget constraints, balancing teambuilding with productive outcomes, and be careful that the offsite is inclusive to everyone attending. 

Happy summer campers!

Storytelling is Social Glue

This is most likely the final Gianna’s Gem post before I jet off to Sardinia for my husband’s 50th birthday celebration! I’m sure I’ll have plenty of great Gem material after all the celebratory events in Italy so stay tuned for that in July!

With 50th birthday toasts galore for us these next few weeks, the theme of “storytelling” is on my mind, and it is inherently part of being human, arguably more important as we grow older and wiser with valuable insights to share.

Storytelling is social glue. It’s a social “meme” that has been used for generations to pass along information in a way that people remember more than any other format. 

Storytelling has evolved to be more and more complex in modern times: From movies and TV, events and experiences, startup pitches at events like Tech Crunch Disrupt or Shark Tank, storytelling is a powerful skill and one that not many people do well…but should: It’s a superpower and I wish they taught it in school!

But fear not - today’s Gianna’s Gem is about Storytelling and events - what to do to captivate and engage your audience, and tips for how you and your speakers can prepare.

Ever wonder why TED talks always open with a story? There is a science to this.  Ever hear the story of the Elephant and the Rider?

The Elephant represents our emotional side – vast, powerful, and often driven by instinct. In comparison, the Rider, perched on the back of the elephant, symbolizes our rational mind – analytical, planning, but small relative to the enormous elephant.

There is a secret formula to engagement and that is: Imagine + Feel = Change

This is because the Left Brain gets fatigued by too much data. The Right Brain (aka the elephant) will always win out, so feed the right brain and you will be able to influence attendees.

If YOU are the Speaker, or coaching a speaker, here are strategies for crafting a more engaging presentation:

• When Preparing your speech or presentation: Consider, where is my target audience now? Where do I want them to be after my presentation?  

• Remember to never introduce yourself or give housekeeping notes. There is a cognitive hallowed ground in which to capture your audience’s attention and you want to create a “file-folder” for them to remember you by starting with something they’ll remember like a story.

• Use metaphors: Anyone who knows me knows I favor metaphors and use them often to help convey ideas. Metaphors are awesome because they help the brain link an unfamiliar idea with something more familiar. When crafting metaphors, consider: sports, nature, animals, building, travel, transport, auto, music, games, pop culture, food for ideas that are relatable to all audiences.

• Don’t Be the Hero - Be the Catalyst. Speakers do better with audiences when they’re more relatable and/or share the same goals or struggles as the audience. Many comedians know this secret. If you listen closely, they often begin with material that is self-depracating by design to warm the audience up to them!

• Wrap Data in a Warm Blanket of Emotion: Remember the formula above to evoke emotion if you have to present data. For example - Use a headline to grab attention before presenting data. Or a phrase like “imagine you’re the world’s biggest/richest/smartest xxx”...to get people to feel/imagine before sharing data.

• Consider using a prop to prove a point or grab attention. I recently had the famous swimmer, Diana Nyad speak at a corporate event and she was incredible. You’d think her story (festured recently on Netflix) would sell itself, but she went above and beyond to tell the story so vividly using all the tactics above, including bringing a bugle horn she played to elicit the visual of how early her father used to wake her up in the mornings to swim before dawn. It certainly grabbed our attention and evoked emotion to cement her story into our memories long after the event ended.

Remember - storytelling is the art of creating emotions that lead to memories that drive actions:

Emotion -> Memory -> Action

Storytelling is one of THE most important skilsl for anyone to have.  If you need support in honing your craft, reach out and I’ll help you kickstart your storytelling magic.

Slow Down to Move Fast

Have you ever wondered why you suddenly get that “Big Idea” when you’re sitting at a beach on vacation?  Or while hiking in nature? 

I’ve been having a lot of conversations with my clients around this phenomenon lately - a trend that people seem to be warming up to. Did you know both Steve Jobs and Bill Gates are both famous for taking retreats where they totally detached to come up with their biggest ideas?

"Steve would be on vacation, and he would be pondering where the next product, the next direction for Apple, new technologies, things he's reading,"...He used that vacation as a time to kind of expand his thinking and get outside of the Apple day-to-day." - Tony Faddell, who invented the iphone.

His team shared that they expected not to hear from Jobs for the extent of his trips. But while that was true for the first 24 to 48 hours, vacation proved to ignite Job's creative juices more than anything else and they’d end up getting calls from him 5-6 times a day to research or brainstorm the big picture ideas he was coming up with.

So This Week’s Gianna’s Gem, just in time for summer is: Slow Down to Speed Up. 

Slowing down to speed up could mean being conscious of the many distractions that bombard you and keep you from getting to where you want to go in a shorter amount of time. 

Slowing down to speed up may mean eliminating a lot of unimportant things you do so you have more time for the important things.

It can also mean taking time to plan an event for your team, your leadership team, or your entire company to connect, spend time building relationships, and coming up with moonshot ideas or solutions to increase organizational efficiency and flow. 

What this looks like for companies: 

Spending just 2 days together at an offsite can end up generating your next big breakthrough product, eliminate major inefficiencies and improve team communication so that your company can improve how it works and drives business results (AND, a great morale booster)!  

Some might protest it’s too costly from a budget/team/resource perspective to invest in these kinds of events for their own teams, but I argue that’s a penny-wise, pound foolish approach. 

By slowing down to build the foundation RIGHT, you can build a higher building (or skyscraper if you have big dreams) on top. But a weak foundation will cause any new additions to your building to crumble, or at a minimum be unstable or unreliable. There are plenty of creative solutions if budget, time, location, etc. is daunting to you (just reach out and I can help you optimize what you are solving for).

What this looks like for events: 

Events have so many tasks and deliverables, it’s easy to get caught up in getting them all done and as quickly as possible. But when we move to “execute-mode” too often with events, we sometimes fail to see creative solutions and ideas that might end up saving us a lot of pain/budget/time and improving the attendee experience. 

I recently helped a client shave hours off their weekly planning and hundreds of thousands off their budget by auditing their event (EVERYTHING, I mean budget, team structure, timeline, contracts, staging and creative…) and rebuilding the foundation of the event for them even though they were midway through planning.  

We had to pause on the forward-movement and rebuild the foundation (estabish clear team structure, ROI measurement, budget structure, operating process, exec reviews, etc), but after two weeks of building a strong operating structure, we started flying! 

Decisions were being made swiftly because we had operational efficiencies in place, clear structure for reviews and clarity on which ONE person was the ultimate decision maker and which ONE person was performing the task, and clear objections which allowed us more focus and prioritization and ultimately a much more successful event.

What this looks like for you:

Many of us are Type A’s (guilty as charged) and never seem to have enough hours in a day to do it all. We are often overloaded these days with so much content, noise, activities, that it becomes distracting to our bigger-picture vision and ability to see clearly our real priorities each day, let alone each year. But like the slow-food movement, which encouraged people to stop eating on the go, and savor food with appreciation, I think people are finding the same to be true with how they are approaching how they connect and engage with the world and each other.

Here are some tips if you can’t take a vacation TODAY (because honestly, that R&R is a good investment in your future success!)

Ground yourself in nature: Even 10 minutes walking in nature can reduce cortisol and help you take a step way from your screens and have space for creative solutions and ideas.

Sleep: You will probably be more efficient, creative and effective if you get an extra hour of sleep rather than spend an extra hour on emails (and we all know you’re also on social media - not helpful before bed!)

Meet: Spend time getting out with friends, going to events, museums, whatever nurtures your soul and connects you with others. It will pay off to take a break from your screen and share ideas and get inspired from being in a new environment. That’s why we all love events ;)

The Magic of the 95:5 Rule

Do you have a friend who seems to be able to eat whatever they want when you go out to dinner with them, and they maintain a great physical body? 

I do too…and his name is Garrett, my husband (sorry honey). 

After 15 years being together, I realized his trick is 95% of the time he eats healthy (smoothie for breakfast, salad for lunch), but then 5% of the time, he eats whatever he wants, and he doesn’t hold back, as long as it’s something he really wants and high quality (donut right out of the fryer, mone-made pasta, really stinky french cheese or a perfect woodfired pizza).

And so, he never feels deprived, his health doesn’t suffer, and he enjoys life. That’s what I call the win-win-win, my favorite strategy in life, and especially when planning events for my clients!

So how do you apply the 95:5 rule to events? 

There are plenty of ways, but a few of my gems below to whet your palate (see how I carried the food theme all the way there?!)

Gem #1:

• For those clients / brands who are afraid to take the moonshot, consider ONE bold idea that you want to try that only takes up 5% of the budget and 5% of the total resources that go into planning the event, and test it out while keeping the rest of the event plans similar to how they were previously.
  

• Why this works: First of all, I love science and this is a great way to tease out if a new concept is moving the needle.
  
  If you throw too many new ideas at a tried-and-true method, how will you know which one worked?
  
  Or perhaps too many ideas together will overwhelm your attendees, but just one great idea has the power to capture their attention?
  
  And if it doesn’t work, you’ve only sunk 5% of the cost/budget into this.
  
  I once had an idea to spice up the team-building breakouts in the afternoon by building some nostalgia into the afternoon with “yurts” that served as “breakout rooms”.
  
  We sent the C-level attendees into the yurts with trail mix and the assignment to brainstorm in teams and they loved the intimate camp-like environment so much we had rave reviews about the breakouts, a session that was usually the lowest-rated AND some pretty incredible ideas pitched as a result (probably because people are more creative when you put them in an outside-the-box setting)!

Gem #2:

• If you’re planning an event and wondering where to invest in a paid speaker, consider the two most important parts of an event: The “peak” moment, and the close and if you are paying a speaker, consider these two moments for placement.

• Why this works: If you maintain your speaker budget for 95% of the content by leveraging your internal experts, friends of your Exec team (ask me about how to do this graciously and effectively), and customers, but splurge on a special keynote speaker for the very end, the audience is more likely to remember it as their last impression of you, leave inspired, and in the right emotional state to take action, accept a request for a meetings, etc. (so long as the speaker was good!).

  Not only will the audience be more likely to remember the paid speaker by using them to close the event, but it will also motivate people to stick around until the end of the event rather than leave early.

  I once attended Gwyneth Paltrow’s Goop Health Event and she left the closing keynote in the agenda as “surprise celebrity guests”. I was a new mom and thought I had initially considered leaving the event early, I couldn’t resist the pull of who she might have on stage!

  She didn’t disappoint: It was not one but 3 A-List celebrity friends of hers and it was a peak moment AND the closing! The entire keynote was packed and I ended up sticking around for the afterparty as well because it had me so energized!

  
  Gem #3:

• Let’s close with budget. If you maintain a tight budget for 95% of your experience, you can use the last 5% on something truly magical.
  
  That one truly magical thing will probably make a much bigger impact than spending average budget on a lot of mediocre things.
  
  Example: For a big birthday celebration (let’s just say 40), you keep the food menu pretty standard, but splurge on having a very special vintage bottle of 1983 champagne served. It is an expensive, memorable treat that people wouldn’t usually expect but feels celebratory, and unique plus reminds people of why they are celebrating.
  

• Why this works: It’s ok to splurge occasionally as long as you run a tight ship most of the time. This is true for so many things in life - it just takes restraint, focus, and prioritization.
  
  I like to build some “surprise/delight” budget into my budgets with 5% of the budget held for this so when we get that big idea, we can actually make it happen. By actively cutting back on other costs so you can add surprise and delight, your guests win, and you are still in control. Win-win for the win!

A next-level event doesn't have to break your budget

Hi there!

This past week, I’ve been having a lot of conversations with clients that need help with creating VIP experiences on tighter budgets. Sound familiar? 

Lucky for you, I’m going to share some strategies for “smart luxury” with you in this week’s gems so you can create more of those win-win premium experiences while keeping you on-budget and driving the results you want! 

But first…I love this quote:

“Luxury means just giving more; hospitality means being more thoughtful”.

Take a minute to let that sink in. 

What does that mean? 

Example #1:

• Rather than spending $100 more on caviar for every attendee (p.s. Not everyone even likes caviar), investing in an “event concierge” who will sending a personalized email to every attendee before a special dinner to ask them if they have any special requests, dietary restrictions and also share with them who they can expect to meet at the event, what the format is, and how much you’re looking forward to making personalized intros to them. 

• Why does this work? If you take the time to invest in getting to know your attendees and showing you’re invested in their personal experience, they are
  
  1) more likely to show up
  2) be engaged
  3) remember you
  4) take the action you want them to take after the event…especially if you follow up with a personalized note afterwards!

Example 2:

• Rather than providing fancy but generic gifts for VIP attendees, do a little time “researching” them and their hobbies, families, passions, and personalize a welcome amenity to set the tone for the event.
  
  For example: I once bought out the W Hotel in San Francisco for an event at Google, and they sent up a “blind tasting” wine experience to my room when I arrived since I had recently passed the Court Master Sommelier exam.
  
  They had researched that about me. It was so fun to not feel rushed/stressed when I checked in before the big event, but to have a playful moment where I got to taste wine and guess what they had selected for me (it was a Robert Sinsky pinot gris and yes, I still remember 10 years later because it was so personalized and unique!)
  

• Why does this work? That bottle of wine cost them roughly $30, but the thoughtfulness that they put into covering the bottle, printing out a blind tasting test from the Court master sommelier site, and delivering it with some nuts/olives and a fun note made such an impact on me, I’ve shared this story so many times!
  
  They could have instead sent up a $150 bottle of champagne, but I probably wouldn’t have opened it and also probably wouldn’t have remembered it from all the other bottles of champagne I’ve received. Fancier isn’t always better and thoughtfulness counts!

Example 3:

• Invest in people and training vs “stuff”.
  
  When you go to a fine dining restaurant, they will sometimes research every guest in advance so they can address you by name as you enter the restaurant, have some knowledge about you, and customize the menu to meet your needs.
  
  At Eleven Madison Park restaurant, the staff was trained to listen in to their guests and if they mentioned something like “gosh, I have had such a great experience in New York, but I never got a chance to try a hot dog”, they had a staff on hand who would go buy a hot dog and present it (plated up nicely) as a surprise and delight to the guests.
  
  This hot dog only costs them $5 but you can be sure they felt it was magical and special because the restaurant was listening and cared about hospitality and providing the most top notch service.
  
  Similarly, I was once managing a Google Executive event where we weren’t serving soda in cans to be more sustainable, but I noticed in our event app’s chat one attendee was complaining that he was really craving his afternoon Diet Coke fix. So I went to the nearest vending machine on campus, and bought a diet coke to hand deliver to him with some help from ID’ing him from my Sales leads.
  

• Why this works: People want to be seen and heard from the time we are children through adulthood.
  
  That Google client was so surprised and delighted that we had seen his message and then delivered exactly what he was craving in the moment, that he booked a meeting with our SVP afterwards and ended up closing a major deal! Now the coke didn’t cause the deal to close, but it sure made him stick around the event and had we not gotten him that coke, who knows, he might have left, or at least not have been a happy guest. 

So you see…hospitality is about making your guests comfortable, it’s about anticipating their needs, or listening to them and then delivering a personalized and delightful experience.

It can involve luxurious treats, but doesn’t need to.
All it takes is time, intentionality and good old fashioned hospitality.

If you need more ideas or help with personalized outreach and “event concierge” service, reach out and I’ll help you make some magic happen: calendly.com/gianna-gaudini.

The ONE thing that will make your event successful!

Hi there!

90% of what makes an event or gathering successful is put in place beforehand. True or false?

If you answered true, you’re correct! 
By the time your event rolls around, you should be sleeping soundly knowing you’ve put everything in place for a successful event. 

That simply means you’ve taken the appropriate steps to de-risk it, and now have the mental bandwidth to quickly quash any last minute curveballs thrown your way (and we know there are always one or two!)

But how can you ensure the right plans are in place beforehand, you might ask?

So glad you asked because I’m about to share my secret sauce with you …

My planning process that builds the following:

• “Prime” your attendees before they get onsite so they know what to expect, what to prepare, and what you’re going to deliver.
  
  This ensures everyone shows up with the right intentions, goals, and also helps ensure you’re reducing day-of attrition by giving people a heads up on what is expected of them and what they will get out of the event. It’s an art, and I can help you with this.

• Plan a 2-hour attendee-journey session with everyone involved (key stakeholders, agency, cross-functional team members, an event consultant, etc.) to ensure you poke holes at every aspect of the experience. 

• Where might there be pain? If there are any pain points,  turn them into surprise and delightful moments instead.
  
  i.e. at registration offer people wellness shots and protein balls with conversation cards attached with toothpicks to assuage their hunger and boost their immune system (and also strike up a reason to get them chatting)

• Where are you lacking clarity? If there is anything left unanswered, make sure you figure that out onsite. You want to walk into your event knowing you’ve alleviated 100% of the outstanding questions so you’re not scrambling onsite.
  
  This can be as simple as: If the product team is demo’ing a product to attendees, knowing who’s taking notes and capturing the questions the attendees are asking so Sales can follow up. (hint: Maybe pair a member of Sales with Product demo-ers so they can take notes and follow up with more detail to close or accelerate the deal after the event).

• Think of your opening and ending with intentionality. It’s true - people remember the beginning and ending of experiences and a crucible moment, so get them right.
  
  (i.e. ask attendees to write a note to themselves that they want you to mail to them in 6 months. This gives you an excuse to reach out to them after the event while also reminding them of how thoughtful you are and what a great time they had at your event).

• Whatever you do, don’t start or end the event with logistics! There’s nothing that makes me cringe more than an Executive starting off their keynote with housekeeping notes!
  
  Take care of these before people enter the general session, or at the very minimum, have an Emcee handle them so the keynote can make a big slash at the cognitive hallowed ground that is the first 1-5 minutes of the session.

Need more help with your event?

I can audit your event plans, lead your attendee journey audit session, help you strategize how to intrigue people and capture their attention before, during, and after the event.

Reach out and book time to share what you need help with via my calendly here: calendly.com/gianna-gaudini.